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AHA & Nintendo: Tag-Teaming Innovation To Get Kids Moving (Pt2)

February 3, 2011 by 5 Comments

Feb 3, 2011 When I was invited to attend the “Power of Active Play” summit hosted by the American Heart Association and Nintendo, my synapses were firing in Howard Rheingold mode, wondering if this … [Read more...]

Filed Under: Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

G-Force: Can Guinea Pigs Help Kids Get Active? Humana Hopes So!

June 12, 2009 by 14 Comments

June 12, 2009 Just finished a phone interview with some of the Humana Games for Health team to see if their new free game called OPS (Operation Planet Savers) passed the sniff test of 'goodwashing' in … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,