Brands in Schools

CCFC Puts Energy Into Cleaning Up School Commercialism

May 16, 2011 by Amy Jussel 5 Comments

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a Commercial Free Childhood who snuffed out the filthy coal curriculum pushed into schools via Scholastic after just 48 hours of harnessing the power of their CCFC aligned … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: Amy-Jussel, Book Fairs, branding in schools, Brands in Schools, brandwashing, Bratz books, CCFC, Channel One, clean coal, coal, coal curriculum, commercial brands, commercial free, commercialism, commercialized school curriculum, Consuming kids, education, Energy, Friends of the Earth, Greenpeace USA, junk science, Kids health, label literacy, media-literacy, Rethinking Schools, Scholastic, SunnyD, SunnyD sugar spree, Susan Linn, vested interests