Sept. 14, 2017 An update on the unhealthy cues sent to kids with BoxTops for Education, via Harvard Chan School of Public Health podcast which nails the core problem quite succinctly. The program is "Leveraging poor school funding and caring parents to promote the purchase of poor quality foods." Also, here's fresh research on the Gatorade/hydration spin-spotting from the … [Read more...]
May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a Commercial Free Childhood who snuffed out the filthy coal curriculum pushed into schools via Scholastic after just 48 hours of harnessing the power of their CCFC aligned … [Read more...]
Feb. 15, 2011 “What if…?” Those two words have ignited innovation for centuries, so what better way to harness the Power Of Play than pairing health science thought leaders and industry entrepreneurs in a room of no holds barred brainstorming to get active play moving beyond the ever-important recess? In Part Three of this Power of Play series, (Part One and Part Two here) … [Read more...]
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