Book Fairs

CCFC Puts Energy Into Cleaning Up School Commercialism

May 16, 2011 by Amy Jussel 5 Comments

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: Amy-Jussel, Book Fairs, branding in schools, Brands in Schools, brandwashing, Bratz books, CCFC, Channel One, clean coal, coal, coal curriculum, commercial brands, commercial free, commercialism, commercialized school curriculum, Consuming kids, education, Energy, Friends of the Earth, Greenpeace USA, junk science, Kids health, label literacy, media-literacy, Rethinking Schools, Scholastic, SunnyD, SunnyD sugar spree, Susan Linn, vested interests

SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 by Amy Jussel 18 Comments

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz

CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

September 17, 2008 by Amy Jussel 5 Comments

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: activism, book bans, Book Fairs, branding, Bratz, Bratz book fairs, CCFC, commercialism, corporate responsibility, dads and daughters, girls self esteem, hasbro pussycat dolls, Marketing in schools, objectification, Packaging-Girlhood, parent mobilization, preteen-health, Scholastic, sexualization of children, Susan Linn, toxic media, unethical marketing