carbon offsets

Fun Tips for Thanksgiving: Ethics, Priorities & Media Moments

November 23, 2009 by Amy Jussel 4 Comments

Nov. 24, 2013 Update Springboarding off the seven Forest Ethics tips below, and Sierra Club’s 5 Tips for a Low Carbon Thanksgiving we’ve got some great news to add… KIDS will soon be able to track THEIR own role in reducing their carbon footprint, not just with the fun kids carbon calculator, but with a show and tell, action-inducing Cool The Earth.org app that engages kids to … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Shaping Youth Tagged With: adopt a turkey, alternative Thanksgiving, Black Friday, carbon footprint, carbon offsets, children, consumption, eco, family tradition, Farm Sanctuary, first Thanksgiving, food miles, food sources, Forest Ethics, games, Get 'Em Outside, gifts, give thanks, giving, green, harvest, holidays, icebreakers, iphone apps, Kids, Macys parade, meaning, mindfulness, Minivans, moms, outdoors, parenting, philanthropy, pilgrims, play, reduce reuse recycle, road trips, road warriors, Sierras, stress, Table Topics, Tales2Go, teaching, Teens Turning Green, Thanksgiving, tofurkey, transportation, travel with kids, turkey, vegan, vegetarian holidays

Why 350.org? Fun Edu/Eco Activism Today For Int’l Climate Chg!

October 24, 2009 by Amy Jussel 11 Comments

Oct. 24, 2009 Kids love "dress up" and DOING things, so today’s the day to blend the two into global fun to seed ‘one world’ thinking with 350.0rg early on, joining 181 countries for the most widespread day of environmental action in history! (CNN World coverage) Find a local event near you (ck out the global 350 map!) or create one yourself by snapping some 350 group … [Read more...]

Filed Under: Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: 350, 350.org, Action, Amy-Jussel, Bridge School Benefit, carbon emissions, carbon offsets, children, clean coal, climate change, CO2, coal, consumption, deforestation, EARTH, eco, eco activism, eco literacy, ecology, Environment, Forest Ethics, Global Warming, Global-Good, green, green teen, IFF, Inconvenient Truth, International Day of Climate Change, Kids, LiveEarth, marketing hope, Music, nature, One world, outdoors, PBI, planet, polar bears, reach and teach, stewardship, Sustainability, sustainable students, web of life, youth

Blog Action Day: Inspiring Kids As Stewards of the Planet

October 15, 2009 by Amy Jussel 24 Comments

Oct. 15, 2009 Today is 'Blog Action Day' powered by Change.org, when over 12,000+ global writers turn their sites on one topic to reach millions of eyeballs one day to appeal to their own readership. This year the subject is 'climate change' and while I've written extensively about eco-kids, green gaming, and grassroots orgs like Cool the Earth tackling the issue, I needed … [Read more...]

Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 2009, 350.org, BioDaversity Code, Blog action day, carbon offsets, cartoon virals, children, clean coal, climate change, Climate Change Chocolate, coastal stewards, Cool the earth, Disney Nature, DOOF, EARTH, EarthSeeds, eco, Elf-Island, Environment, Free Range Studios, global action, Global Warming, green, Green-Teens, Inconvenient Truth, Jane Goodall, JGI, Kids, locavore, marketing hope, PBI, Planet Earth, polar bears, Polar Tweets, Roots & Shoots, stewardship, Sustainability, sustainable students, take action, TerraPass, Virtual-Worlds, youth

REVERB Rocks The Eco-Concert Scene: Green Teens?

August 3, 2009 by Amy Jussel 13 Comments

Update: April 20, 2012 With Outlands SF tickets going on sale yesterday and Earth Day on Sunday, it's the perfect time to 'show and tell' why concerts are the perfect venue to teach stewardship of the planet. Think of all the waste...now do something about it. TerraCycle is a fave for the 'hard to recycle' stuff, especially in SCHOOLS and CONCERTS. Original post: August … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 21st century concert experience, Advertising, aging, antitrust, audience engagement, Black Eyed peas, Bridge School Benefit, carbon offsets, child exploitation, Dave Welsh, Digital, DMB, eco, eco rideshare, ecorazzi, entertainment, environmental, fans, Fergie, green concerts, Green-Teens, Grey's Anatomy, growing older with concerts, guitarist, Hawaii, hipster, How to Save a Life, Isaac Slade, Live Nation, merchandising, merger, mobile, New Media Academies, OxFamAmerica, participatory texting, Peapod Foundation, PickupPal, power of big media, renewable energy, REVERB, reverbrock.org, rock concerts, Save the Music Foundation, SMS Text, social justice, Stonyfield Farm, sustainable economies, that was then this is now, The Fray, The Killers, Ticketmaster, VH1, youth, Zippo lighter app

Coen Brothers Ad For Clean Coal Air Freshener

February 27, 2009 by Amy Jussel 14 Comments

Feb. 27, 2009 Not sure how many kids will tune into a :30 TV spot created by Academy Award-winning directors Joel and Ethan Coen doing a riff on Air Fresheners to “come clean about dirty coal,” but it’s sure easy for kids to ‘get it’ that there's an elephant in the living room. (isn't he cute? He's not in the ad, I found him on GumTree in London, but he makes the point, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ACCCE, Amy-Jussel, Capitol Climate Action, carbon emissions, carbon offsets, clean coal, climate change, Coal is Clean, Coal is Dirty, coen bros, Coen Brothers video, Creative Greenius, DeSmogBlog, Dr. Robert Hansen, eco, ecology, elephant in living room, Environment, Global Warming, Greenpeace, greenwashing, healthy-planet, Joel and Ethan Coen, media-literacy, National Journal, Rainforest Action Network, Reality Coalition, Sustainability, terra pass, This is Reality.org, top 5 clean coal myths, Trump clean coal, We campaign