social justice

Youth Trailblazers Ignite Inspiration at First Ever Startup Weekend Oakland

February 16, 2014 by Amy Jussel Leave a Comment

Feb. 16, 2014 “You know you have something special when your teen and his friend are up and ready to head in to code by 7:15 am! –Startup Weekend Oakland is changing lives”—Leah McGowen-Hare“Thanks … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #SWOBMA, African American males, African American stereotypes, American Promise, apps for change, Ashoka Changemakers, Ashoka Youth Ventures, Black Girls Code, black history, Black Male Achievement, black youth portrayal in media, circle of 6 app, Code or be coded, Could an app have saved Trayvon Martin, Diversity gap, edtech, Elevate Oakland, Help Circle, Hidden Genius Project, Kalimah Priforce, Kapor Center, local change agents, Oakland, positive social change, Qeyno Labs, safety apps, social justice, Startup Weekend Oakland, STEM, STEM urgency, Tech diversity gap, Trailblazers, urban youth, Van-Jones, Yes We Code

Victim Blaming, “Asking For It” and Baiting Outrage-On the Radio

February 19, 2013 by Amy Jussel Leave a Comment

Sept. 2, 2016 Update Today's early release of Stanford student/campus rapist Brock Turner (3 months off an already lenient 6 month sentence) prompted this pithy video indictment by Elizabeth Plank on … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Asking For It, Blaming women for sexual assault, blaming women's clothes for rape, circle of 6 app, date rape, Everyday Sexism, ITV Daybreak, Men Can Stop Rape, no means no, one billion rising, provocation, radio shock talk, rape as a weapon, rape culture, sexual assault, She Asked For It, social justice, talkers, TDVAM, teen dating violence, Teen Dating Violence Awareness month, The Line Campaign, This is what I was wearing, USDOJ, VAWA, Victim blaming, victims of assault, violence against women, Where is your line, women at risk, women under siege

Year Round Media That Matters: Positive Picks for Kids

November 26, 2012 by Amy Jussel Leave a Comment

Nov. 26, 2012 With all the coinage and consumption swirling around Black Friday and Cyber Monday for people hunting “deals” I think it’s fitting to honor the organizations that deliver positive media … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, books, cause marketing, Club Chica Circle, consumption, Craig Wiesner, critical thinking, Cyber Monday, Derrick Kikuchi, gender and media portrayals, gender equality, girls leadership, girls self esteem, girls-self-worth, Green Festival, Humane Education, kids online community, meaningful gifts, media mindfulness, Media stereotypes, media-literacy, Nancy-Gruver, New Moon Girls, online gifts for kids, online magazine, positive kids toys, positive media influence, reach and teach, ScrapKins, social justice, teachable moments, Toward the Stars, transform the world, Zoe Weil

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

November 15, 2012 by Amy Jussel Leave a Comment

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Buy Me That, cause marketing, CCFC, change the channel of influence, critical thinking, deconstructing toy ads, eco-friendly toys, empowering gifts for girls, Engage Education, Gender neutral toys, Goldie Blox, Holiday 2012, kids gifts, meaningful gifts, Media Literacy Clearinghouse, Media management, media-literacy, NAMLE, New Moon Girls, pester power, Philosophy for Kids, positive kids toys, project girl, put your money where your mouth is, reach and teach, ScrapKins, social justice, Sophia the Great, SuperToolLula, support healthy media images for girls, teachable moments, Toward the Stars, toys 2012, Zilly

Talk To Me: Because Media Matters For Youth Outreach

September 9, 2011 by Amy Jussel 8 Comments

Sept. 9, 2011 “Text, poke, like, or chat...” What about TALK? I love how this Trevor "Talk To Me" 3-word anti-bullying campaign by The Trevor Project goes back into time to cut through the social … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: Advocates-for-youth, anti-bullying, anti-gay, bullycide, bullying, campaign for conversation, Chronic Healing, gay suicide, gender equality, Glee, Global Leaders for Justice, Global-Good, homophobia, homosexuality, human rights, IASP, IDAHO, incivility, International Day Against Homophobia, It Gets Better, Jeanne Endo, Kevin McHale, Lgbt, LGBT Youth Need Heroes, Lifeline, Matthew Shepard, National Suicide Prevention, National Suicide Prevention Week, outreach, peace and social justice, Pflag, reach and teach, reachout, ReachOut in the USA, Safe Talk Teens, sexuality, social bigotry, social justice, Start the conversation, Straight Against Hate, suicide prevention, Talk to Me, Talk To Me.org, teaching tolerance, The Laramie Project, The Trevor Project, transgender, Trevor Talk To Me, youth at risk

Harry Potter Alliance: Using Pop Culture Pervasiveness Positively

July 17, 2011 by Amy Jussel 1 Comment

July 17, 2011 No, I haven’t seen the Harry Potter grand finale yet.Yes, it’s been covered from every angle, dominating Twitter streams, Facebook status lines and yielding the largest weekend box … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, Andrew Slack, blockbuster movies, change agents, changing the channel of influence, Climate Crisis Horcrux, Darkness of Darfur, digital activism, Dumbledore's Army, fandom, Gen Y, Harry and the Potters, Harry Potter Alliance, Harry Potter and the Deathly Hallows, have fun do good, Helping Haiti Heal, HP Alliance.org, HPA, HPAlliance, human rights, inspiring minds, JK Rowling, JK Rowling's Radiohead moment, kids-media, largest weekend boxoffice, Leaky Con 2011, make a difference, Media-Influence-Kids, media-literacy, Mobilizing Youth, Pottermore, Quidditch, reach and teach, send out a howler, social change, social justice, social media activism, social media mobilization, spark change, summer hit movies, teaching moments, The weapon we have is love, Twilight saga, world changing

Reach & Teach: Global Goods That Do Good

May 23, 2011 by Amy Jussel 7 Comments

May 23, 2011 "Where do you GET these things? How come I never find stuff like this?" Picture a coloring book page with Rapunzel's hair cascading down the castle tower, captioned, “This time, she … [Read more...]

Filed Under: Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: alternative stores, Amy-Jussel, CIVIO, conscious consumption, consumption, Craig Wiesner, Derrick Kikuchi, Dove and Olive Works, eco moms, Etsy, fair trade, geocaching, girls are not chicks, Green science, green toys, Joseph Cornell, Kids Online, maker faire, meaningful manga, media that matters, one stop shopping, organic, Packaging-Girlhood, peace and social justice, Playing War, reach and teach, Respect Institute, responsible shopping, Rich Louv, Sharing Nature with Children, social justice, The Rebuilding Alliance, The War Play Dilemma, wartorn areas

Media Matters: SF Giants Are Champions Beyond The Field

May 18, 2011 by Amy Jussel 1 Comment

Oct. 30, 2014 Update The Giants have won the World Series THREE out of the last FIVE years, and though I've seen a few "NoH8" tweets along with celebratory congratulations, it seems that today's essay … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: "Kill the Gays Bill", Advocates-for-youth, Africa, anti-gay, Careerspotting, Careerspotting 4 Kids, Don Lemmon, gay suicide, gender equality, Global Leaders for Justice, Global-Good, Going to Bat Against Homophobia, homophobia, homosexuality, human rights, IDAHO, incivility, International Day Against Homophobia, Internet sexuality information services, Isis, It Gets Better, Kalimah Priforce, Lgbt, LGBT Youth Need Heroes, Matthew Shepard, May 17, peace and social justice, Pflag, Qynko, reach and teach, S.F.Giants, sexuality, Silicon Valley startups, social bigotry, social justice, sports homophobia, Straight Against Hate, teaching tolerance, The Laramie Project, The Trevor Project, transgender, Uganda, united nations, US State Dept, World Health Organization, youth at risk

Using Media With Mindfulness

April 1, 2011 by Amy Jussel 31 Comments

Update Jan. 14, 2016 Fame focus...don't bite the hook! Adding this excellent post by Ryan Holiday of the NY Observer calling out the recent Rolling Stone ratings raunch along with a slough of … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Abercrombie, advocacy, African Americans, alcohol in the media, alcopops, American Apparel, backlash, Baiting Outrage, Blast Colt 45, Brand jamming, childrens health, childrens rights, Clawdeen, commodification, critical thinking, ghetto marketing, guerilla marketing, Hastac, hiphop, Industry Ears, lifestyle cancers, malt liquor, Marin Institute, media incivility, media mindfulness, media vitriol, media-literacy, mindfulness, Monster High Dolls, new media journalism, padded swimsuits seven year olds, payola, preteen-health, push up bras for kids, race baiting, radio DJ samplings, selling out kids, Sexualization, shock schlock, SnoopDog, social justice, substance abuse, teens, there goes the hood, Tuft's study, tweens, underage drinking, undermining parents, whacked in the assets

Veteran’s Day Snapshot: Kids Speak About Military Family Life

November 11, 2010 by Amy Jussel 3 Comments

Nov 11, 2010 As a global citizen coming from a lifelong military family background, Veteran’s Day is a touchy topic with me, as I’ve written before, “it’s not about mattress sales” and it’s not … [Read more...]

Filed Under: Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth, Stereotypes & Diversity Tagged With: anti-war, brats our journey home, Call of Duty, Freedom, Heart Math, honoring troops, kids veteran's day activities, military brats, military service, My Vetwork, operation graititude, peace, Playing War, PTSD, reach and teach, social justice, soldiers, support our troops, Veterans Day, Veterans Day 2010, virtual healing, Virtual Iraq, Virtual-Worlds

Summer Fun & The War Play Dilemma (+Online Gaming Stats)

June 1, 2010 by Amy Jussel 13 Comments

May 22, 2014 Adding this article from The Guardian Call of Duty: Advanced Warfare; a non-gamer's guide and Jinny Gudmundsen's Common Sense Media's post, "10 Most Violent Video Games and 10+ … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: battlefields, boys, Call of Duty, CCFC, combat, Dear John, Department of Peace, Diane Levin, edu, education, eight myths about videogames, Frank Baker, gamers, gaming, GIJoe, GTA, guns, Halo, hate speech, Hurt Locker, learning tools, make believe, media influence, media-literacy, memorial day, military, MMORPG, Modern Warfare, mortal kombat, MyVetwork, Nancy Carlsson-Paige, Narada Michael Walden, online gaming stats, Online MBA, Packaging-Boyhood, peace, Peace Alliance, Playing War, PlayStation, pretend play, propaganda, reach and teach, social justice, teach your children well, The Wall by Eve Bunting, Truce, urban youth, veterans, videogames, Vietnam Veterans Wall, violence, violent video games, Virtual Iraq, Virtual Peace, War Play, Where do the children play, World Affairs, WoW, Xbox

Redefining Girly: Girls Rights Week W/Founder of Pigtail Pals

May 6, 2010 by Amy Jussel 3 Comments

May 6, 2010 Call her a mompreneur, entrepreneurista, or "the original PigTail Pal," Melissa Wardy is a mama bear with a mission and a voice that roars when it comes to changing the way our society … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on their innocence, APA, bikinis, Candies, children, corporate ethics, empowerment, exploitation, G-string, girls inc., Girls' Rights Week, Human-billboards, innuendo, Kohls, Let her dream in every color, Melissa Wardy, panties, paper bag princess, PigTail Pals, preteens, redefining girly, self rescuing princess, sexuality, Sexualization, So Sexy So Soon, social justice, Tee shirts, thongs, undies, Wisconsin

Meaningful Manga: Graphic Novels and Growth

December 13, 2009 by Amy Jussel 15 Comments

Update: May 21, 2014 Our friends at Reach and Teach have added another clever manga style illustrated book called "A is for Action" which merits an update! I love the seeding of social change in a fun … [Read more...]

Filed Under: Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Abby Denson, affordable gifts, Anime, cartoons, charitable giving, children, civility, comic books, Comic Con, Craig Wiesner, Derrick Kikuchi, education, Elf-Island, empowering teens, engaging youth, Gandhi, gay rights, gifting, gifts, girls are not chicks, giving, graphic novels, Great Figures in History, history, human rights, inspiration, Japanese manga, kid lit, literature, making a difference, Manga, manga makeover, Me to We, meaningful media, media that matters, mindfulness, Mohandas Gandhi, Nancy-Drew, Nelson Mandela, New-Moon-Girl-Media, oppression, peace, philanthropy, reach and teach, shounen-ai manga, social justice, teachable moments, teaching tools, Tough Love, transform the world, Virtual-Worlds, Xeko

Nov. 20 A Vow of Silence for Children Without a Voice: IAmSilent.com

November 19, 2009 by Amy Jussel 3 Comments

Nov.19, 2009 I was planning on posting a homecoming piece and also part one of the eModeration internet safety interview, when I remembered I signed the “Vow of Silence” from Free the Children to … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: activism, child labor, chilldrens rights, Convention on the Rights of the Child, Craig Kielburger, Free the Children, have fun do good, I Am Silent, Kids, Marc Kielburger, Me to We Day, Movement, New Moon, no talking, no texting, Nov. 20, reach and teach, silence is golden, social justice, social-media, transform, Vow of Silence, WeDay, world changers, world changing, youth

REVERB Rocks The Eco-Concert Scene: Green Teens?

August 3, 2009 by Amy Jussel 13 Comments

Update: April 20, 2012 With Outlands SF tickets going on sale yesterday and Earth Day on Sunday, it's the perfect time to 'show and tell' why concerts are the perfect venue to teach stewardship of the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 21st century concert experience, Advertising, aging, antitrust, audience engagement, Black Eyed peas, Bridge School Benefit, carbon offsets, child exploitation, Dave Welsh, Digital, DMB, eco, eco rideshare, ecorazzi, entertainment, environmental, fans, Fergie, green concerts, Green-Teens, Grey's Anatomy, growing older with concerts, guitarist, Hawaii, hipster, How to Save a Life, Isaac Slade, Live Nation, merchandising, merger, mobile, New Media Academies, OxFamAmerica, participatory texting, Peapod Foundation, PickupPal, power of big media, renewable energy, REVERB, reverbrock.org, rock concerts, Save the Music Foundation, SMS Text, social justice, Stonyfield Farm, sustainable economies, that was then this is now, The Fray, The Killers, Ticketmaster, VH1, youth, Zippo lighter app