Aug. 19, 2013 Turning negative media messages into positive, purposeful pursuits is what Shaping Youth is all about, so the newly launched "Freshman Green 15" project from Teens Turning Green.org fits smack dab into our sweet spot.I’ve long been a fan of their smart marketing, and have attended their Green University to see the winners from their annual Project Green Challenge … [Read more...]
April 3, 2010 While media reports often churn out attention-getting stereotypes of spring break scenes of rowdy youth antics under the auspices of ‘what sells,’ to feed the money machine, we all too often don’t see the coverage of ‘alternate spring breaks’ and a major shift that’s taking hold in the cultural zeitgeist of service learning and youth. As I head out on spring … [Read more...]
August 20, 2009 Leave it to a teen to tap into the core eco-issue behind why there’s tons of talk about green teens but not enough ‘walking the walk’ toward sustainable lifestyle shifting ‘en masse.’ In 2007, when JupiterResearch cited 38% of teens caring about the environment and 15% being ‘hardcore green’ opinion leaders and digizens in a report, “Green Teens: Reaching a … [Read more...]
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