Sept. 24, 2009 Shaping Youth is part of this coalition (15pp pdf here) joining over 50 signatories on "FCC Docket 08-90." As a nonpartisan, non-censorship, nonprofit recall I support two key coalitions impacting children, the other being eco-literacy, NCLI. You can get a glimpse of my reasoning here, but I'll focus fully on "'why this is important" deconstructing the … [Read more...]
FCC Chair Receives Our Coalition Letter on Product Placement
Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Vapid Values Tagged With: ad regulations, ad-creep, American-Idol, big pharma, broadcasting, Buyology, CCFC, children, democracy, disclosure standards, DVR, embedded ads, ethics, fake news, FCC, FCC Coalition, FCC Docket 08-90, FCC-Product-Placement-Coalition, Integrated Marketing, intrusive ads, junk food ads, Kids, Martin Lindstrom, Media, Michael Rich, Nancy Marsden, NCLI, news team product placement, Nielsen reports, One Tree Hill, Product Placement, public health, regulatory measures, stealth ads, Tivo, TV Product Placement, Vapid Values, watchdogs
FCC Comment Extension On Kids Product Placement ‘til Nov. 17!
Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: adelstein, advergaming, adverlab, behavioral profiling kids, brand hype, branding, CCFC, Corporate babysitter, covert ads, data-mining, digital ads.org, FCC, FCC-Integrated-Marketing-Rules, FCC-product-integration, FCC-product-placement, FCC-Product-Placement-Coalition, imedia connection, itvx, Kids, N.E. Mardsen, NOI, NPRM, PEM, Screen Actors Guild, sponsorship, stealth advertising, stealth marketing, Virtual-Worlds, WGA, Youth-Media
Shaping Youth Joins EcoLiteracy Coalition: No Child Left INSIDE
As a nonprofit, nonpartisan consortium, I’m always keenly aware when I’m being ‘played’ by both the ‘right and left’ of a political hot potato, and I strive to balance spin accordingly. But sometimes, legislation is just smack dab common sense for all, pairing centrist thinking with beneficial outcomes... Shaping Youth is breaking form in … [Read more...]
Filed Under: Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Chesapeake-Bay-Foundation, Crunchy-Parent, Earth-Awareness, EarthSeeds, Earthseeds-Project, Eco-Childs-Play, Environmental-Kids, FCC-Product-Placement-Coalition, Global-Good, Green-Classrooms, Green-Media-Youth, Green-Options, Green-Teens, Grist, Healthy-Kids, healthy-planet, Kids-Nature, LifeSchool, Media, Nature-Deficit-Disorder, NCLI, NCLICoalition.org, No-Child-Left-Inside, Outdoors-Children, Recycling-Kids, Richard-Louv, Sustainability, Treehugger