September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
Sony May Singe Itself: Slimy Innuendo Ignites Backdraft
Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins
Father’s Day For $5: Kids Want to “Use Their Own Money”
June 19, 2016 Update For kids who don't have much coinage and dads who aren't big on consumption, homemade 'aww' gifts always appeal, but for those tweens and teens frustrated by their dad's shoulder shrug about the whole fandango, here's a FREE last minute download certificate to show you care without spending a cent. Yep. That's right. For kids asking, "Dad,What d'ya want … [Read more...]
Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: affordable gifts, best movie dads, daddy bloggers, Dads, DIY Father, family, Father's Day, fatherhood, fathers, five dollar gifts, GeekDads, gifting, gifts, gifts for dad under $5, Gifts under $5, goofball guy movies, grads, last minute gifts for dad, parenthood, poppa picks, Solarbotics, what guys want