September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
June 19, 2016 Update For kids who don't have much coinage and dads who aren't big on consumption, homemade 'aww' gifts always appeal, but for those tweens and teens frustrated by their dad's shoulder shrug about the whole fandango, here's a FREE last minute download certificate to show you care without spending a cent. Yep. That's right. For kids asking, "Dad,What d'ya want … [Read more...]
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