corporate social responsibility

2014: The Year Of Redefining Girly

January 10, 2014 by Amy Jussel Leave a Comment

Jan. 10, 2014 Even in just the last 5 years or so since the American Psychological Association Task Force reported about the harm of early sexualization and its impact on children (full 72pp APA study … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: #BraveGirlsWant, adolescent body image, Amy-Jussel, APA task force sexualization girls, beauty myth, BGW, brain plasticity, Bratzillaz, Brave, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, change the channel of influence, child development, Cinderella Ate My Daughter, commercialized childhood, commodification, Consumerism, consumption, corporate social responsibility, CSR, damaging body image, Disney-Princesses, diversity, gender equity, girls leadership, harm of early sexualization, hypersexualized, Jean Kilbourne, Killing Us Softly, Let Toys Be Toys, media-literacy, Melissa Atkins Wardy, Melissa Wardy, merchandising, Merida makeover, Monster High, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pigtail Pals Ballcap Buddies, pink blue stereotypes, Pink culture, preteen body image, Reality Bites Back, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, The Illusionists Documentary, The Lolita Effect, The Real Tooth Fairies, Toward the Stars, toy industry, what sells

Brave Girls Want To Put Media On A Different Frequency!

October 7, 2013 by Amy Jussel Leave a Comment

Oct. 10, 2013 Update: At the end is a newly minted press release/activities update, and this great post by Adios Barbie crams a lot into a small package involving some of the partner organization … [Read more...]

Filed Under: Media Literacy Tagged With: #BraveGirlsWant, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Brave, Brave director Brenda Chapman, Brave Girls, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Consumerism, consumption, corporate social responsibility, CSR, Disney-Princesses, diversity, gender equity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, media-literacy, Melissa Wardy, merchandising, Merida makeover, Packaging-Girlhood, parenting, PigTail Pals, preteen body image, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, Toward the Stars, toy industry

Brave Girls Want: A Movement, Not a Moment.

September 10, 2013 by Amy Jussel Leave a Comment

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #KeepMeridaBrave, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Bratzillaz, Brave, Brave director Brenda Chapman, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Cinderella Ate My Daughter, Consumerism, consumption, corporate social responsibility, CSR, Disney, Disney-Princesses, diversity, gender equity, gender parity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, Media and Perception of Reality, media-literacy, Media-Makeovers, Melissa Wardy, merchandising, Merida makeover, Merida petition, Monster High, Packaging-Girlhood, parenting, Peggy Orenstein, PigTail Pals, preteen body image, Princess Free Zone, Princess Merida, Rebecca Hains, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, That's Not Merida, Toward the Stars, toy industry

Kids Think A Blackberry Is A Device Not A Fruit? Eat Real.

October 24, 2011 by Amy Jussel 3 Comments

Oct 24, 2012 Food Day 2012! On Twitter, follow #FoodDayConf with great tips on label lingo, decoding kids aisle food claims. In honor of the day, I'm reprising "Food for Thought: Media to Digest for … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Andre Blackman, Appetite for Profit, CCFC, childhood obesity, corporate social responsibility, CSPI, diabetes, digital ads.org, eat real, Fast Food Nation, Fast Forward Health, film festivals, food access, food and beverage, Food Day, food labeling, food marketing, food marketing kids, Food Rules, FoodDay.org, FTC, Healthy eating research, healthy foods, junk-food, media diet, Michael Pollan, Morgan Spurlock, Oct 24, Prevention Institute, School Nutrition Association, Sensible Food Policy, SuperSize Me, sustainable farms, Tom Harkin, voluntary food guidelines

Food Marketing to Kids: Occupy Wall Street Applies Here, Too

October 16, 2011 by Amy Jussel 6 Comments

Oct. 16, 2011 It's Blog Action Day today which coincides with United Nations' World Food Day, so my contribution among 80 countries participating is about food policy, profiteering and public health. … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: #BAD11, advertising to kids, Blog action day, Blog Action Day 2011, CCFC, CDD, childhood obesity, corporate social responsibility, CSPI, diabetes, digital ads.org, eat real, Fast Food Nation, food and beverage, Food Day.org, food marketing, FTC, Healthy eating research, in-school marketing, Interagency Working Group, IWG, junk food in schools, Morgan Spurlock, Occupy Madison Avenue, Occupy Wall Street, Prevention Institute, School Nutrition Association, Sensible Food Policy, SunnyD sugar spree, SuperSize Me, unhealthy products, voluntary food guidelines, We're Not Buyin It, World Food Day

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins

Packaging Boyhood: What About BOYS Halloween Costumes?

October 19, 2009 by Amy Jussel 21 Comments

Oct. 25, 2016 Update: Given that media is slowly giving more coverage to the impact of body image on boys, including wee ones as young as six years old being 'fat-shamed' and toddlers even at age … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: action heroes, aggression, APA study, body dissatisfaction, Body-Dysmorphia, boys, boys Halloween costumes, buffed boy, bullying, candy scares, Case for Make Believe, children, cliche characters, corporate social responsibility, costumes, DIY costumes, dominance, eating-disorders, Gender, ghoulish, girlish, girls Halloween costumes, Halloween, Halloween horrors, Halloween makeup, health, heroes, Jackson Katz, Kids, kids costumes, Lyn Mikel-Brown, machismo, macho, make believe, makeup tips, male, Mark Tappan, masculinity, media-literacy, Michele Borba, Packaging-Boyhood, pimp costumes, pirates, power, prostitots, racy, raid boys souls, Responsible Men, revealing, salacious, scary, Sexualization, sexy costumes, Sharon Lamb, skanky, slackers, So Sexy So Soon, social-media, special forces, spooky, superheroes, Ted Rutherford, teens, tough guys, toxic cues to kids, Trick or treat, true child, violence, wicked innocence, youth

One Week Countdown! Vote For Your Favorite Ashoka Youth Venture!

January 2, 2009 by Amy Jussel 2 Comments

What better way to kick off the New Year than a quick click to put fresh faces of change to work on the world’s big issues? Ashoka’s Youth Venture, a global network of over 2,000 … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: $10, 000, 13-18, @15, @15 Fund, Amy-Jussel, Ashoka, Ashoka Youth Ventures, Ashoka's Changemakers, Best Buy, Best Buy@15 Challenge, Best Buy@15 Challenge with Youth Venture, cause marketing, children, corporate profiteering, corporate social responsibility, corporate sponsorship, crowdsourcing, CSR, Dream it do it, Facebook, feed a need, finalists, funding, GenV, Girls helping girls, halo effect, have fun do good, HopeLab, Ideablob, incentives, Just Means, Kids, make a difference, Media, mentoring, MySpace Impact, Payjr, portal, positive change, Random Kid, Ruckus Nation, RWJF, slideshare, social-media, Street Attack, Teen-Second-Life, teens, UGC, Viral Mesh, Virgin Mobile, Virtual-Worlds, vote, WAP, We Media, youth, Youth homeless awareness, Youth Venture, Zander Turtle Talks

Girls For A Change: Amy Jussel and Carrie Ellett On World-Changing

November 15, 2008 by Amy Jussel 14 Comments

Some of you may remember I was one of the fortunate U.S. delegates last year for GWLN's “Women Leaders for the World 2007” along with global citizen and Hardy Girls Healthy Women advisory board member … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Pro-Social & Positive Picks Tagged With: 4ggl, action kit, Action teams, Alex Steed, Amy-Jussel, Athleta, Beauty, Bold vision, Carrie Ellett, change agents, change your world, Changeblogging meme, corporate social responsibility, Courtney-Macavinta, CSR, Danica McKellar, Dove, education, empowerment, feminist, Feministing, femme, GFC, GFC Action Network, GFC coaches, girl power, girls, girls action network, Girls for a Change, girls leadership, Girls4Change, Global Womens Leadership Network, Glocal, greater good, GWLN, Hardy Girls Healthy Women, Jin In, Kiss My Math, life coach, makeup, marketing hope, Math Doesn't Suck, MCA, Millennials Changing America, national tour, Obama, Respect Rx, self-esteem, Sephora, Social change agent, social change web, sponsorships, teens, Title IX, transformation, WLW, Women Leaders for the world, world changing

Unilever Disrobed: Interview With Dove/Axe Mashup Artist

November 13, 2007 by Amy Jussel 29 Comments

Update: 7-7-10 Added mashup video at the end Media transparency is more than a buzz word these days, as consumers connect the dots of who’s behind what, where money’s funneling from, and how we’re all … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: advertising ethics, Amy-Jussel, APA sexualization study, Axe, boy toys, campaign for real beauty, CFRB, children, corporate social responsibility, CSR, Dove, Kids, Mashup, Online Film Shorts, onslaught, parent companies, parenting, preteen-health, PSFK, Rye Clifton, self-esteem, Sexualization, So Sexy So Soon, SPARK, sparksummit, transparency, Unilever, youtube virals, YPulse-National-Mashup

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Amy Jussel
@shapingyouth

Lovely #MemorialDayWeekend salute using digital dandelions to scatter seeds of peace in real time. Headed to Japant… https://t.co/xQuvXCtcvd
about 3 days ago
Insanity. Florida politicians continually upending rights (civil, personal safety, education, and free speech) are… https://t.co/0s2odT4OFG
about 1 week ago
In! Eager to read @BostonJoan “Meme Wars” book and excited to see this media rockstar in person covering the timely… https://t.co/yoPDcFRJji
about 1 week ago