The name alone is a winner. “Parents For Ethical Marketing.” It’s universal, inclusive, and makes my name generation synapses smile (metaphorically, grammarians; hold the e-mails). When PEM founder Lisa Ray (formerly of the incisive, razor-sharp blog, Two Knives) approached me about her desire to start an organization to encourage corporate ethics in … [Read more...]
Parents for Ethical Marketing: The Role In Shaping Youth
Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Age-of-Conversation, Amy-Jussel, applied science, Change.org, corporate responsibility, CSR, ethics, Hippocratic oath, Lisa Ray, media-literacy, nonprofit fundraising, Parents for Ethical Marketing, PEM, Robyn-Silverman, Sarah Sobieraj, Tufts University, youth empowerment