corporate responsibility Archives - Shaping Youth

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

June 15, 2012 by Amy Jussel

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: anti-bullying, Bailey Shoemaker Richards, big media, brandwashed, brandwashing, Bratitude, Brattitude, Bratz, bullying, business ethics, Buyology, CCFC, childrens rights, Clawdeen, corporate accountability, corporate responsibility, crap detection 101, critical thinking, damaging toys, Daughters, Does Monster High Teach kindness?, Dr Jennifer Shewmaker, Emily-Anne Rigal, girls-self-worth, Goodwashing, halo effect, Hasbro, in-school marketing, kids media influence, Kind Campaign, Mattel, mean ghoul, mean girls, media mindfulness, media-literacy, Miss Representation, Monster High Dolls, Monster High's New Low, neuroscience of shopping, objectification, parenting girls, Peggy Orenstein, PigtailPals, preteen-health, preteen-self-esteem, Pro-social product placement, product propaganda, Pussycat Dolls, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, spot the spin, targeting tweens, toxic cues to kids, tweens, unhealthy products, WalMart, worst toys

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 by Amy Jussel 14 Comments

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2011, acid on innocence, Actionists, Age-of-Conversation, Amy-Jussel, APA sexualization study, Beth Kanter social media, CCFC, corporate pedophilia, corporate responsibility, CSR, ethics, girl caught, girlcott, Girls Day, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, RESPECT, Scholastic4Sale, selling out kids, Sept 22, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change

“Mouse Inc?” Disney Bullies Small & Mighty CCFC From Home?

March 10, 2010 by Amy Jussel 14 Comments

March 10, 2010 I bought and watched Academy Award nominee Food Inc. last night, the riveting documentary on corporate pressures leaning hard on farmers that’s nothing short of mafia-style thuggery … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth Tagged With: AAP, advocacy, Baby Einstein, baby media, baby videos, banished, Brainy Baby, bullying, Campaign for a Commercial Free Childhood, CCFC, children, Children's group loses its lease, commercialization, consumer protection, Consuming kids, consumption, corporate ad creep, corporate raiders, corporate responsibility, democracy, Disney, disney refunds, Dr. Alvin F. Poussaint, DVD, emotional health, ethical marketing, Food Inc., free speech, FTC, Harvard, heroes, Hippety Hopper, JBCC, Josh Golin, Judge Baker Center, Kids, litigation, mafia maneuvers, media watchdogs, mental health, mouse house, NYT, profiteering, scrutiny, sheroes, SLJ, small and mighty, strong arming, Susan Linn, Third Sector New England, UCR Study

Back to School Supplies: Which Retailers Make the Green Grade?

September 6, 2009 by Amy Jussel 5 Comments

Sept. 6, 2009 You’ve all seen that Staples ad with the prancing papa gleefully sending his offspring back to school, right? Well, now it’s time to see if Staples is one of the big box retailers … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: "most wonderful time of the year", 2009, Amazon, Boreal, caribou habitat, climate change, corporate responsibility, CSR, Eco labeling, eco-certifications, eco-practices, Environment, ethics, EWG, Fedex Office, fiber, Forest Ethics, forest management, Forest Stewardship Council, FSC, green, Green Grades Report Card, greenwashing, logging, Office Depot, OfficeMax, paper, paper goods, paper practices, pocket guide, post-consumer recycled paper, recycling, reduction, retail, safe cosmetics, school supplies, seafood watch, SFI, Staples, Sustainable Forestry Initiative, sustainable forests, Target, Teens Turning Green

Starbucks Filters In Feedback For Healthier Choices

July 2, 2009 by Amy Jussel 2 Comments

July 2, 2009 Back to part three in our series on healthGAMERS in a jiff…but first, a quick coffee break, with some health news you can use. Love ‘em or hate ‘em, Starbucks' ubiquitous media and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 10 worst foods, 4th meal, All natural, barista, better for you foods, branding overhauls, caffeine, chain restaurants, childhood obesity, coffee wars, corporate responsibility, CSPI, CSR, dieticians, energy-drinks, fair trade coffee, fast food, Food Politics, food porn, frappuccino, green initiatives, greenwashing, healthGAMERS, healthier fare, healthier fast food, Healthy-Kids, HFCS, IdeaList, junk-food, Kids influencers, lighter food, multinationals, My Starbucks Idea, nutrition, real food, reinvention, smoothies, Starbucks, Starbucks healthier foods, Starbucks Shared Planet, turning the tides, V2V, Vivanno, whole foods, Xtreme Eating Awards

Parents for Ethical Marketing: The Role In Shaping Youth

October 24, 2008 by Amy Jussel 2 Comments

The name alone is a winner. “Parents For Ethical Marketing.” It’s universal, inclusive, and makes my name generation synapses smile (metaphorically, grammarians; hold the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Age-of-Conversation, Amy-Jussel, applied science, Change.org, corporate responsibility, CSR, ethics, Hippocratic oath, Lisa Ray, media-literacy, nonprofit fundraising, Parents for Ethical Marketing, PEM, Robyn-Silverman, Sarah Sobieraj, Tufts University, youth empowerment

CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

September 17, 2008 by Amy Jussel 5 Comments

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: activism, book bans, Book Fairs, branding, Bratz, Bratz book fairs, CCFC, commercialism, corporate responsibility, dads and daughters, girls self esteem, hasbro pussycat dolls, Marketing in schools, objectification, Packaging-Girlhood, parent mobilization, preteen-health, Scholastic, sexualization of children, Susan Linn, toxic media, unethical marketing

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Amy Jussel
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