May 17, 2010 As irony would have it, on Thurs, May 13, in New York City, a small tribe of thought leaders convened on how to best address rampant sexualization of youth in media and marketing. Each … [Read more...]
Counter-Marketing Thinspiration: Killer Media Cues
February 12, 2009 by 17 Comments
Feb. 12, 2009 Media literacy rule number one: Watch for extreme headlines that command attention. I could've gone with 'Fatal Attraction' or any other number of sensationalist eyecatchers. As you can … [Read more...]
Parents for Ethical Marketing: The Role In Shaping Youth
October 24, 2008 by 2 Comments
The name alone is a winner. “Parents For Ethical Marketing.” It’s universal, inclusive, and makes my name generation synapses smile (metaphorically, grammarians; hold the … [Read more...]
Facelifts for Kiddie Characters: Rebranding ’80s Icons?
June 17, 2008 by 15 Comments
Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my … [Read more...]
