Jan. 30, 2015 Whether it’s using hit movies like Frozen as an icebreaker to talk about social shunning, bullying, social emotional tough stuff or Super Bowl ads as learning tools to ferret out what’s REALLY being said, sold, packaged, and presented at every age and stage, Shaping Youth is all about leveraging pop culture touch points as ‘teachable moments’ to instill critical … [Read more...]
January 27, 2015 After updating prior Super Bowl posts about the persuasion, impact, influence, and latest trends in Super Bowl Ads, (including this new NFL PSA against domestic violence) it's imperative to also call out the "repeat offenders"...corporations that consistently produce toxic imagery and narratives in spite of criticism to elicit brand change.Two standouts are … [Read more...]
Jan. 27, 2015 Update: Animal Abuse Now? #NoDaddy. Horrific Ad. Sadly, 2015 Go Daddy swaps commodification of bodies for commodification of helpless animals, with a tone deaf 'breeders over shelters' puppy stance using living beings as props. (Reminder, use DoNOTLink.com to keep from giving them any SEO lift)So wrong headed on so many levels, including the attempt to be … [Read more...]
Feb 2, 2013 It's Ground Hog Day and as reliable as Punxsutawney Phil, parents and pundits await to see what shadows will be cast on kids from the Super Bowl media hype blaring at surround sound decibel levels, even among those not remotely interested in 'the big game.' KJ Dell'Antonia, lead author of the NYTimes parenting blog the Motherlode does some hilarious pop culture … [Read more...]
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