GoDaddy Swaps Sexualization of Women for Objectification of Men

Jan. 27, 2015 Update: Animal Abuse Now? #NoDaddy. Horrific Ad. Sadly, 2015 Go Daddy swaps commodification of bodies for commodification of helpless animals, with a tone deaf 'breeders over shelters' puppy stance using living beings as props. (Reminder, use DoNOTLink.com to keep from giving them any SEO lift)So wrong headed on so many levels, including the attempt to be … [Read more...]

Boys, Body Image and Sexualization: An Equal Opportunity Destroyer

Aug. 8, 2016 Update More new research shows marketing is responsible for creating body image issues with boys, which I've written about here, and certainly here devoted to the impact of 'bigorexia' on children's health for a decade, so no surprise there. BBC News reports the survey was conducted by advertising think tank Credos...Ironically, this excellent NYT think piece … [Read more...]

What Does a 13-Year Old Boy Know About DATING Violence?

Feb. 2013 update:  First and foremost, yesterday's US Senate/VAWA vote overwhelmingly passed reauthorization and now moves on to the House of Representatives. What IS the Violence Against Women Act, specifically? Here's a comprehensive snapshot of content and history, from the National Domestic Violence Hotline. In recapping these vast resources and Twitter handles at the … [Read more...]

The Perfect Gift for a Man: Reinventing Manhood (Book)

Dec. 9, 2009 And now for the GOOD news! Yesterday for I wrote about ‘boys being turned into monsters’ with toxic marketing proliferation about what it means to be masculine, rolling out narrowcast perceptions and gender roles thinner than a crepe. Today, meet 30 men who donated their stories, time and talent to author The Perfect Gift for a Man: 30 stories about reinventing … [Read more...]

Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]