Will 2009 Uncover Price Fixing On the Backs of Texting Teens?

I don’t know about you, but this week's NYTimes article "What Carriers Aren't Eager to Tell You About Texting" written by local SJSU professor Randall Stross has me wanting to text him an emoticon smooch for his ‘lift and reveal’ article peeling back the Wizard of Oz curtain on mobile carrier costs, profit margins and taking advantage of youth habits to … [Read more...]

Facelifts for Kiddie Characters: Rebranding ’80s Icons?

Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]