Update: May 21, 2014 Our friends at Reach and Teach have added another clever manga style illustrated book called "A is for Action" which merits an update! I love the seeding of social change in a fun fresh manner. The A is for Action book and HelpTakeAction.com website are a result of a teacher-initiated action research project published in the IB Journal of Teaching Practice: … [Read more...]
It’s devil’s advocate day here, as I try to flush out my bias and take a centrist point of view on the cartoon character facelift conundrum, exploring ‘then and now’ from a sociological perspective, with a bit more analysis from yesterday's post on my own marketing background in terms of branding overhauls. After all, Pooh Bear got a makeover. So did Mickey. Popeye. Charlie … [Read more...]
Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]
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