Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]
Facelifts for Kiddie Characters: Rebranding ’80s Icons?
Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth Tagged With: Angelina-Ballerina, Animation, Anime, Barbie, Betty-Boop, Care-Bears, cartoons, Celluloid, Disney, Icons, Jessica-Rabbit, Kids, Loonatics, Manga, Mattel, Media, New-York-Times-, NYT, Peanuts, Pop-Culture, pop-culture-icons, Robyn-Silverman, Strawberry-Shortcake, Toys, Who-Framed-Roger-Rabbit, Youth-Media