Staples

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 by Amy Jussel 19 Comments

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: Alloy, Alloy Entertainment, Alloy TV, Back to school, Be You!, behavioral cues, Bongo, branding, branding-youth, bullying, CDD, commodification, Consuming kids, digital media, Do Something, episodics, FCC, First Day, First Day The Series, FML, FTC, Gossip Girl, interactive marketing, interactive TV, K-Mart, Kmart, mean girls, Pretty Little Liars, product engagement, product integration, Project Back to School, retail branding, Sears, shopping, Staples, targeting tweens, teens, webisodes

Back to School Supplies: Which Retailers Make the Green Grade?

September 6, 2009 by Amy Jussel 5 Comments

Sept. 6, 2009 You’ve all seen that Staples ad with the prancing papa gleefully sending his offspring back to school, right? Well, now it’s time to see if Staples is one of the big box retailers that ‘made the grade’ in Forest Ethics’ annual 2009 green grades report card, evaluating the multi-billion dollar office supply sector. Not everyone has a ‘mobile app’ to make … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: "most wonderful time of the year", 2009, Amazon, Boreal, caribou habitat, climate change, corporate responsibility, CSR, Eco labeling, eco-certifications, eco-practices, Environment, ethics, EWG, Fedex Office, fiber, Forest Ethics, forest management, Forest Stewardship Council, FSC, green, Green Grades Report Card, greenwashing, logging, Office Depot, OfficeMax, paper, paper goods, paper practices, pocket guide, post-consumer recycled paper, recycling, reduction, retail, safe cosmetics, school supplies, seafood watch, SFI, Staples, Sustainable Forestry Initiative, sustainable forests, Target, Teens Turning Green