July 13, 2009 Since researcher Sara M. Grimes opened up the conversation on data mining and privacy practices for us, I’d like to keep the focus on this important topic for a sec, because I DO believe we can use media and marketing to impact kids in favorable ways, and have founded our entire organization on that premise to sift out the sludge and elevate the possibility. … [Read more...]
July 8, 2009 Still focused on "child predator" panic on the internet? I'd focus more on white collar stalkers like Echometrix, ubiquitous in far greater numbers, if I were you. Imagine digital tracking of every pop culture cue and kids' conversation in "real time" mode, self-described in their Echometrix blog as "opinion mining and sentiment analysis," to tap the "$190 billion … [Read more...]
June 10, 2009 Yesterday my daughter ‘graduated’ from eighth grade, and I found myself marveling at the whole commencement falderal as being a bit surreal... It was lovely, in a 'life event' kind of way, but with a rented performing arts center stage, anxious kids wanting things to be 'perfect,' parents whooping and hollering and fist-pumping as junior walked across stage and … [Read more...]
June 8, 2009 One week ago today I watched Josh Shipp, a guy who self-defined as a high school class clown with hair that “looks like a chia pet” open the Ypulse Youth Marketing “Mashup” as keynote speaker. Josh Shipp is the kind of guy who charismatically creates a following like the Piped Piper, and ends up senior class president on a lark (he used the slogan “Shipp … [Read more...]
June 6, 2009 Calling all ‘young people who rock’ between the ages of 14-17...this is the final week to START to tell your tales in ‘Girls Helping Girls’ style (by June 15 to begin submissions, June 30 to finish them) to vy for the Youth Service America Gladys Coccia Award. Who is Gladys Marinelli Coccia? What’s her story? Let’s just say anyone who became a business woman at … [Read more...]
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