September 26, 2010 If you’re an overloaded procrastinator like me, and you’ve waited until the last minute to snag tickets to Tapestries of Hope for the big one night only 9-28-10 nationwide premiere to support girls and women EVERYwhere, you can still find the film near you and use media’s magic to instantly do your part for The Girl Child Network WHEREVER you are. Shaping … [Read more...]
September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
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