Life 360: Testing Family Safety Apps With Teens (Part 2)

Oct 21, 2012 Any parent who has ever ended up in a glorified game of ‘Where’s Waldo’ hunting for their offspring after temporarily ‘sliding off the grid’ with whereabouts unknown (homecoming, prom, New Year’s, or playing loose with the facts in sins of omission sidewinders) will have a pretty strong snapshot of Life 360's strongest ‘target market’…parents of teens.In part one … [Read more...]

Life 360: Family Locator Apps-Mapping the Shades of Grey (Part 1)

Oct. 15, 2012  Teens call them ‘trackers,’ parents call them ‘tools,’ and the telecom industry refers to GPS and LBS (location based services) as sheer “growth” in a mobile market that’s booming with map-based apps that pinpoint the whereabouts of users. We need to uncork this whopper of a conversation beyond the micro (oooh, handy! or ewww creepy!) and into macro … [Read more...]

Behind The Wheel Texting: What Works to Drive Behavioral Change?

Feb. 4, 2015 Update Please join our friends at Cyberwise.org for a BlogTalk convo with Lauren Galley of Real Talk, Real Teens, Real Issues on Feb. 5, 2015 as texting and driving survivor Liz Marks shares her harrowing firsthand experience that changed her life forever. Parents, this is a media moment where teens might just LISTEN. Tune in for storytelling that can make a … [Read more...]