July 8, 2013 Update: Join the #MomsNotLovinIt Twitter chat about McDonalds and other fast food giants specifically targeting kids of color, and the new study in Journal of American Medical Assn on Hispanic/pediatric media exposure and the impact on children's health! May 10, 2013 Out of sight, out of mind? Hardly. As a proud participant in the Mother’s Day “Mom’s Not … [Read more...]
June 8, 2009 One week ago today I watched Josh Shipp, a guy who self-defined as a high school class clown with hair that “looks like a chia pet” open the Ypulse Youth Marketing “Mashup” as keynote speaker. Josh Shipp is the kind of guy who charismatically creates a following like the Piped Piper, and ends up senior class president on a lark (he used the slogan “Shipp … [Read more...]
June 5, 2009 It's World Environment Day...where you can Twitter for Trees, and 'green your routine' and engage in all kinds of green media pursuits and still miss the meaning of getting kids OUTSIDE... As one of my heroes, Last Child in the Woods author Richard Louv said, “We have an entire generation of ecokids that can “click for a cause” but still not know what poison ivy … [Read more...]
May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]
Just when you thought I’d stay on topic and wrap up our ‘All Things Girl’ week I’m zinging one more post in a different direction (humor me, it’s the holidays, time to give and forgive!) MobileYouth.org has been delving into youth culture long before it became a buzz word, from neuropsychology and social media trendtracking, to behavior and … [Read more...]
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