Youth-sports

My Mommy Taught Me To Surf: Meaningful Media for Mother’s Day

May 8, 2012 by Amy Jussel 8 Comments

May 8, 2012 Happy Children's Book Week all! (May 7-13 2012) No secret I prefer media that has a social enterprise tie-in or a deeper message than the vapid values of commercialism circulating in the mainstream, so was thrilled to see this Surfrider Foundation "protect the oceans" message wrapped in a girls empowerment, active how-to book for kids, called My Mommy Taught Me … [Read more...]

Filed Under: EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, book giveaway, Children and Nature, children and screens, children's books, eco education, family bonding, Freebie-Finds-Kids, girls empowerment, GWLN, how to surf, Joseph Tomarchio, kidlit, kids self esteem, mentorship, Mothers Day, My Daddy Taught Me to Surf, My Mommy Taught Me to Surf, Nature-Deficit-Disorder, NCLI, Ocean Conservancy, Oceans, play outside, Richard-Louv, surfing, Surfrider Foundation, TaughtMe2, Youth-sports

One World Futbol: Where Do The Children Play? Anywhere.

June 1, 2011 by Amy Jussel Leave a Comment

Update: July 13, 2014 World Cup Finals! Congratulations to Germany, who just won in extra time against Argentina to take the honor at The World Cup 2014. From media literacy lessons on what's left out in news coverage, showing a brighter side of Rio vs the underbelly of tough truths (expecting even more 'best foot forward' coverage for the 2016 Olympics ahead) to the heartening … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Africa, all-terrain ball, Amy-Jussel, ball on barbed wire, BOGO, closed cell foam, Crocs, Darfur, developing world, dog toy ball, durable ball, EarthSeeds, free play, GOGO, haiti, indestructible ball, marketing hope, National Institute of Play, OLPC, One Laptop Per Child, One world, One World Childrens Fund, One World Futbol, Peace and Sports Awards, play gear, playground balls, playground equipment, power of play, prosocial, soccer ball, Sting, Tim Jahnigen, ultra durable, world cup soccer, Youth-sports

Consuming Kids: Selling Value As A Virtue

July 28, 2009 by Amy Jussel 6 Comments

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and techno-media holding steady. (Reminder, we’re screening Consuming Kids again at my place on Friday, so RSVP, it’s free!) When I interviewed Mike Berenstain of Berenstain Bears, he … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: bargain hunting, brands, brandwashing, budget, CCFC, clothing swaps, consignment, Consuming kids, downturn, Eco-Childs-Play, eco-friendly, economy, fashion, fashionista, freebie, freecycling, frugal, green teen, Kids, marketing charts, Mike Berenstain, on sale, outgrowns, Piper Jaffray, Plato's Closet, Play it Again Sports, precycling, Project Green Dorm, recycling, second hand stores, sports gear, swap-n-shop, teen fashion, Teens Turning Green, the gimmes, value, value-driven, Values, Warren Buffett cartoon, Winmark, Yelp, Youth-sports

Women Talk Sports Network: Voices To Be Heard

May 19, 2009 by Amy Jussel 4 Comments

May 19, 2009 In the “Young Runners” post yesterday I glossed over the new Women Talk Sports network and Shaping Youth Correspondent Rebecca Scritchfield’s involvement as one of their cadre of contributing bloggers, because I KNEW this media magic warranted a post and presence all its own. One of our readers yesterday was seeking a hub for encouraging teen girl athletes … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 3 Sisters Adventure Trekking, athletes, Danica Patrick, Daughters, girls, girls voices, girls-self-worth, Go Girl World, GoGirlGo, GWLN, Jane Schonberger, Jean Zimmerman, Media-Education-Foundation, Megan Hueter, Natalie-Coughlin, Nicole LaVoi, Olympians, Playing-Unfair, preteens, pretty tough, Raising Our Athletic Daughters, self-esteem, Sport for Change, teens, Tucker Center, Women Leaders for the world, women s, Women Talk Sports network, Womens-Sports-Foundation, WomenTalkSports, WTS, Young Runners, Youth-sports

Young Runners: A Media Must For Healthy Track Season

May 18, 2009 by Amy Jussel 6 Comments

May 18, 2009 I confess, I hate to run…always have. It harkens back to my days in 3rd grade when I was given the moniker ‘paddle foot’ for a goofy gait, and self-consciously abstained from public ridicule in favor of water sports instead...(I grew into my size 9 feet, and those flippers came in handy in the pool!) When Marc Bloom’s new book Young Runners: The Complete Guide to … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: athletes, bone growth, Coaching kids, competitive, elite nutrition, exercise, exergaming, GACtv, girls, Girls-Are-Champions, healthy habits, healthy running, healthy running for kids 5 to 18, injury prevention, kids sports tips, kids-fitness, Lisa Izzi, marathon, Marc Bloom, obesity, P.E., pediatric advice, physical education, preteens, racing, Rebecca Scritchfield, runners guide, runners world, school sports, self-worth, shin splints, sports, sports doctors, track and field, Young Runners, Youth-sports