girls empowerment

I Am Elemental: Superheroes Strike A Pitch Perfect Toy Tenor

May 11, 2015 by Amy Jussel Leave a Comment

May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an … [Read more...]

Filed Under: Pro-Social & Positive Picks Tagged With: #KeepMeridaBrave, A Mighty Girl, Amy-Jussel, Brave, Comics, female superheroes, Gender neutral toys, girls empowerment, girls toys, healthy girls toys, healthy toys, I Am Elemental Toys, IAmElemental, Joan of Arc, Julie Kerwin, play with power, positive picks, prosocial toys, SEL, SheHeroes, sheroes, social emotional learning toys, superheroes, toy industry, Toys

Strong Is The New Pretty: Interview with Kate T. Parker

April 30, 2015 by Amy Jussel

April 30, 2015 Adamant as I am about shifting appearance cues in the media towards a "whole person" lens, it's no surprise I was thrilled to hear photographer Kate T. Parker's catchphrase, "Strong is … [Read more...]

Filed Under: Branding & Consumerism Tagged With: be real be you, be yourself, beach body ads, Brave Girls Alliance, girlpower, girls empowerment, girls in sports, girls leadership, girls media portrayals, girls on the run, girls-self-worth, GoGoSportsGirls, GOTR, is beautiful, Kate T. Parker, let kids be kids, lifestyle photography, Michelle Bushneff, Sexualization & Body Image, strong female characters, Strong is the new pretty, Title IX, tween girls, viral photography series, what it is

Her Next Chapter: Media Literacy Puts Mothers-Daughters On Same Page

May 4, 2014 by Amy Jussel Leave a Comment

April 17, 2015 Update In honor of National Library Week as I put the finishing touches on my presentation tomorrow about gender stereotypes and navigating unhealthy cues to kids, I'm sending a loud … [Read more...]

Filed Under: Growing up too soon, Media Literacy Tagged With: adolescent angst, adolescent body image, Amy-Jussel, anti-bullying, books for girls, Brave Girls Alliance, Bullying Prevention, Charlotte Kugler, Counter-marketing, critical thinking, educating girls, Empowering women, Family diversity, gender stereotypes, girl culture, girlhood, girlpower, Girls and Women, girls empowerment, girls leadership, Her Next Chapter, Lori Day, mean girls, mitigating media damage, mother daughter, mother daughter book clubs, parenting girls, preteen girls, recommended books for girls, safeguarding kids, SEL, sexualization of girls, Social Emotional Learning, tweens

Archery: Using Media To Get Kids Outside, Into STEM, and More

January 2, 2014 by Amy Jussel 6 Comments

Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. … [Read more...]

Filed Under: EcoKids-Environment, Marketing Shaping Youth Tagged With: #WhatIf, A Mighty Girl, Archery, archery for math science, Archery surges as sport, Black Girls Code, Brave Girls Want, Catching Fire, connecting kids to nature, eco literacy, Frozen and Catching Fire teen heroines, Frozen climate change, get kids outside, girls empowerment, girls-confidence, girls-self-worth, Hunger Games, Katniss Everdeen inspires girls, Keep Merida Brave, kids-media, making math relevant, math, Media-Influence-Kids, millennials, Nature deficit disorcer, Popularity of archery, power of media for positive change, Project Raceway, Shell Eco Marathon, sheroes, ShopGirls, STEM programs for girls, The What If Conference, women in STEM, “What if”

Disney’s Frozen: Critical Thinking Skills to Ice Out Personal Bias

January 1, 2014 by Amy Jussel 2 Comments

Dec. 29, 2013 “It was soooooooo booooooooo-tiful with snowfwakes evweeewhere wiff fweeedeee (3D) gwasses!” the five-year old’s eyes lit up and widened almost as large as the animated sheroes in the … [Read more...]

Filed Under: Media Literacy Tagged With: 3D animation, body image in Frozen, Brave Girls Want, Critical-thinking-skills, Curse of the Good Girl, Disney-Princesses, Disney’s first female director, Disney’s Frozen, dual sided debate, eliminating personal bias, Elsa and Anna, Frozen, Frozen and Catching Fire teen heroines, Gender Portrayal, girls empowerment, girls leadership, Let it Go, media-literacy, Merida makeover, mind the bias, movie-merchandising, Norway tourist board, Project Implicit, Sexualization, sheroes, So Sexy So Soon, spot your blind spots, subconcious bias, talking points, toy industry complicity

Little Bits & Roominate- Innovate to Educate with STEM

September 4, 2012 by Amy Jussel 2 Comments

Update July 23, 2014 Wow. From toys to tools...LittleBits launches CloudBit to make any object 'smart'! Sept. 4, 2012 “Light it, push it, twist it, bend it, buzz it, blink it, shake it…” the promo … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: AAUW, Ayah Bdeir, Barbie Dreamhouse, Bare Conductive ink, brain plasticity, circuit boards for girls, circuits, Connected Classroom, Dollhouses, electricity fun, electronic gizmos, encouraging girls in STEM, Every child is a maker, Galaxy Goo, Gender Portrayal, girls and science, girls empowerment, girls in tech, GIT, How to drive STEM careers, Howtoons, imaginative play, Instructables, Lego Friends, Legos for the ipad generation, Little Bits, Make Your World, maker faire, MIT Media Lab, Pink Think, Project Raceway, roominate, Roominate Toy, science for girls, STEM, STEM as toy fun, Stem disconnect, STEM fem, STEM for girls, STEM in classroom, stem toys that make learning fun, teaching electronics, The Scrapkins, WIT, women in engineering, Women in Technology

My Mommy Taught Me To Surf: Meaningful Media for Mother’s Day

May 8, 2012 by Amy Jussel 8 Comments

May 8, 2012 Happy Children's Book Week all! (May 7-13 2012) No secret I prefer media that has a social enterprise tie-in or a deeper message than the vapid values of commercialism circulating in … [Read more...]

Filed Under: EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, book giveaway, Children and Nature, children and screens, children's books, eco education, family bonding, Freebie-Finds-Kids, girls empowerment, GWLN, how to surf, Joseph Tomarchio, kidlit, kids self esteem, mentorship, Mothers Day, My Daddy Taught Me to Surf, My Mommy Taught Me to Surf, Nature-Deficit-Disorder, NCLI, Ocean Conservancy, Oceans, play outside, Richard-Louv, surfing, Surfrider Foundation, TaughtMe2, Youth-sports

Girls Gone Global: GWLN Hosts Younger Leaders Worldwide!

November 14, 2008 by Amy Jussel 9 Comments

Young leaders are ready to engage around the globe with the most daunting challenges facing our world, as girls ready for change are popping up in the media everywhere leading efforts, organizations, … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Addis Ababa, Africa, all things girl week, Amy-Jussel, Carrie Ellett, Daughters, education, Ethiopia, gender equality, girl power, girls, girls empowerment, Girls for a Change, girls mentoring, Global Womens Leadership Network, Global-Good, GWLN, humanity, inquiring minds, inspiring minds, Kasimu Education Fund, leadership, Leavey School of Business, Lending Promise, Linda Alepin, LSB, Pachamama Alliance, Santa Clara University, SCU, TOG, Turkish Cultural Foundation, Women Leaders for the world, youth internships, youth leaders, YWCA