Ready to tap into the 'inner sphere' of the upcoming teen site Orb28? Continuing yesterday's post about youth media orgs like these ready to put pop culture messaging on a whole new frequency, we'll see what some of the Orb28 Girls Web Editorial Board (at left) have to say about 'what's good for girls'...(also don't miss Patti Binder's blog along these lines!) Orb28 fits … [Read more...]
Orb28 Let's see: Orb: "A sphere of influence, a collective body"...28: numeral referring to the moon's cycle...New Moon: lunar phase when the moon orbits between the Earth and the Sun; Moon: a symbol of womanhood... Okay, I'm beginning to get it now...As a name generation gal, I tend to dissect etymology for sport, but I admittedly glossed over New Moon Girl Media as simply … [Read more...]
It’s devil’s advocate day here, as I try to flush out my bias and take a centrist point of view on the cartoon character facelift conundrum, exploring ‘then and now’ from a sociological perspective, with a bit more analysis from yesterday's post on my own marketing background in terms of branding overhauls. After all, Pooh Bear got a makeover. So did Mickey. Popeye. Charlie … [Read more...]
Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]
As I mentioned earlier in this post, I've been needing to 'unplug' in a big way judging from my "828 unread e-mails" and 7,932 in my inbox. So I'm going to try a little experiment beyond being MEDIA FREE, screen free, computer and cell free... I'm going to be FAMILY FREE. That's right folks. All of you. I'm going off the grid. Today's Friday the 13th, so what better time to … [Read more...]
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