Feb. 12, 2015 “What people do in private is their own business.” But what happens when Hollywood makes a movie glorifying, promoting and normalizing violence against women and coerced sex? It becomes the business of everyone to examine the message our kids are receiving from it.Couldn't have said it better myself.Those are the words of Educate Empower Kids.org's Amanda … [Read more...]
Aug. 17, 2016 Update Bravo to Britain, showcasing athletes sponsored by healthy food instead of junk! See? Sponsorship doesn't have to be the domain of the duplicitous duo of junk food advertisers, Coke and McDonalds! Yep, they're sucking up global mindshare yet again...This time targeting Latinos with duplicitous fervor, using emotional hooks parlayed into social … [Read more...]
Jan. 30, 2015 For the first time ever, the NFL will air a pitch perfect, poignant PSA by No More.org against domestic violence that resonates on multiple levels and can be used as a tool to uncork important conversations even in the classroom. Scripted with powerful realism, brilliant visual execution and based on a compilation of authentic 911 calls, this amazing PSA is a … [Read more...]
Jan. 30, 2015 Whether it’s using hit movies like Frozen as an icebreaker to talk about social shunning, bullying, social emotional tough stuff or Super Bowl ads as learning tools to ferret out what’s REALLY being said, sold, packaged, and presented at every age and stage, Shaping Youth is all about leveraging pop culture touch points as ‘teachable moments’ to instill critical … [Read more...]
January 27, 2015 After updating prior Super Bowl posts about the persuasion, impact, influence, and latest trends in Super Bowl Ads, (including this new NFL PSA against domestic violence) it's imperative to also call out the "repeat offenders"...corporations that consistently produce toxic imagery and narratives in spite of criticism to elicit brand change.Two standouts are … [Read more...]
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