Let’s hope this becomes like one of those airfare wars with a ‘me-too’ scramble from other beverage giants to follow suit and snag some of the parental PR and ‘corporate citizen’ kudos... In the season of Thanksgiving, you might want to send a tip of the hat to Rockstar21 for “doing the right thing” and leading the pack by pulling … [Read more...]
Update: 7-7-10 Added mashup video at the end Media transparency is more than a buzz word these days, as consumers connect the dots of who’s behind what, where money’s funneling from, and how we’re all being yanked around. Industry mavericks are giving consumers a bit of a nudge to see that elephant in the living room, but it’s NOT just me...Honest. Meet indie filmmaker … [Read more...]
Nov. 11, 2019 Update It's important to "teach your children well," beyond the "Veterans Day is NOT Veterinarians Day" basics as this handy "get to know us" explainer on service, sacrifice, and soldiers impacted forevermore imparts so well. Yes, it's a holiday, but Veterans Day continues to be an overlooked and misunderstood nod without context for many, especially in this … [Read more...]
My fuming daughter shoved aside her breakfast bowl to eagerly scan the “how you can help” websites as the oil-soaked wildlife and heartbreaking headlines saturated the morning media routine, coating us with sadness. “Idiots! How can you hit a freakin’ tower in the middle of the bay,” she ranted, as a child totally disgusted with the repeat … [Read more...]
Having just received a “flaming bag of poo” interactive e-card for Halloween to ‘virtually stomp,’ a video clip of the world's largest "Haute dog HOWLo'ween parade and pumpkin splat, and a plethora of costumed dachschund avatars and buddy icons as "Hallowieners," I'd say digital media is having a field day of fun in the ol' pumpkin patch. Zip through … [Read more...]
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