Marketing Shaping Youth

Behind The Wheel Texting: What Works to Drive Behavioral Change?

January 21, 2011 by Amy Jussel 10 Comments

Feb. 4, 2015 Update Please join our friends at Cyberwise.org for a BlogTalk convo with Lauren Galley of Real Talk, Real Teens, Real Issues on Feb. 5, 2015 as texting and driving survivor Liz Marks shares her harrowing firsthand experience that changed her life forever. Parents, this is a media moment where teens might just LISTEN. Tune in for storytelling that can make a … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, AT&T mobile, Auto safety, barking robot, BJ-Fogg, Car and Driver, cellphone-use-teens, child safety, Derek Baird, distracted driving, Distraction.gov, DMV, DMV-CA-Cellphone-youth-laws, DOT, driver safety, driver's ed, driving while texting, DWI, Education World, GPS, Hands-Free-Cellphone-Law, handsfree-mobile, highway safety, intervention, Jane Lynch, Lesson Plans, Mobile Youth, mobile-youth-trends, N2Y4, no phone zone, Oprah pledge, risk prevention, road warriors, Standards-Based Curriculum, T-Mobile DriveSmart, teen auto fatalities, Teens Texting, text ed, texting-while-driving, The Last Text, under the influence, using mobile to mobilize, YPulse

First Person Storytelling: The Real Deal Impacts Youth

January 17, 2011 by Amy Jussel 13 Comments

Feb. 15, 2014 Update: Don't miss Frank Baker's fabulous article about inspiring photojournalist Gordon Parks; perfect storytelling for Black History Month and year round engagement. Jan. 20, 2014 Update: I can't think of a better way to honor Martin Luther King Day than to support change and action firsthand...Honored to attend the first ever StartUpWeekend Oakland of … [Read more...]

Filed Under: Marketing Shaping Youth, Media Literacy, Misogyny & Racism, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: 50 year anniversary civil rights, African Americans, Alabama, Alabama State University, ASU Sit-In, black history, Celebrity worship, civil rights, contrition, Curious George, Day of Service, digital storytelling, experiential learning, first person narrative, fleeing holocaust, Inspiring-Teens, Jewish Contemporary Art Museum, John Dixon ASU, larger than life, living legends, MLK, peer to peer influence, Personal stories, race and justice, reach and teach, segregation, Storybird, StoryCorps, storytelling, student stories, teaching moments

Vogue “Cadeaux”-Children ARE Gifts. Not To Be Wrapped & Sold

January 6, 2011 by Amy Jussel 19 Comments

Jan 6, 2011 “You have to separate the art from the artist.” How many times have you heard that turn of phrase relating to everything from hotel smashing rockers and hiphop thuggery to mind-bending visual assaults on the senses from advertising and pop culture? Art is subjective, yes. Actions that harm are not. Let’s be crystal clear people. The latest French Vogue “Cadeaux" … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: Assault on Little Girls, Cadeaux, Carine Roitfeld, CCFC, Crystal Renn, Daughters, Erotic innocence, fashion magazines, French Vogue, Girls are not candies, Jean Kilbourne, Jezebel, kids controversy, Media Watch, Nancy-Gruver, New-Moon-Girl-Media, Pornification, raunchy, REVERB, Sesame Streetwalkers, Sexualization, So Sexy So Soon, thongs are not undies, Tom Ford, VAW, violence against women, Vogue, We're fed up with American Apparel

Letting Go of 2010: Thoughts On Media Messaging

January 1, 2011 by Amy Jussel 5 Comments

Jan 1, 2011 No secret I’ve been challenged in 2010 on various fronts, and I’m trying really hard to ‘let go’ of some of the frustrations knowing there’s no quick fix for some of the blindingly surreal influences and disruptive crapola eroding kids’ psyches. I'm 'letting go,' to try to see past Nicki Minaj-style hyper-sexualized cues to instead celebrate the pendulum swing … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: APA, Billboard Top 100, Bridalplasty, Critical-thinking-skills, DV, eldercare, Eminem, HGHW, Jenn Pozner, Ke$ha, Kids health, Letting go, media influences, media-literacy, Nicki Minaj, objectification, PBG, Pop-Culture, PopWatch, Powered By Girl, Reality Bites Back, Rihanna, sandwich generation, Sexualization, sexualization of children, spark change, TDV, teens, thoughts on letting go, Tornado Warning, tweens, worst relationship songs

A Viral Awww…For Dog Lovers; Shepherding Media Literacy: NULO

December 23, 2010 by Amy Jussel 2 Comments

Dec 23, 2010 I have ‘holiday head’ which means despite important breaking media news on net neutrality, the FCC, and strong outcomes of public opinion polls involving Do Not Track consumer demands, I’m unapologetically posting a viral ditty about a dog, and label literacy on NULO (NUtrition meets LOve) dog food. Why? Let’s just say I’ve been trying extremely hard to manage … [Read more...]