Media Literacy – Page 56

FCC Chair Receives Our Coalition Letter on Product Placement

September 24, 2009 by Amy Jussel 2 Comments

Sept. 24, 2009 Shaping Youth is part of this coalition (15pp pdf here) joining over 50 signatories on "FCC Docket 08-90." As a nonpartisan, non-censorship, nonprofit recall I support two key coalitions impacting children, the other being eco-literacy, NCLI. You can get a glimpse of my reasoning here, but I'll focus fully on "'why this is important" deconstructing the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Vapid Values Tagged With: ad regulations, ad-creep, American-Idol, big pharma, broadcasting, Buyology, CCFC, children, democracy, disclosure standards, DVR, embedded ads, ethics, fake news, FCC, FCC Coalition, FCC Docket 08-90, FCC-Product-Placement-Coalition, Integrated Marketing, intrusive ads, junk food ads, Kids, Martin Lindstrom, Media, Michael Rich, Nancy Marsden, NCLI, news team product placement, Nielsen reports, One Tree Hill, Product Placement, public health, regulatory measures, stealth ads, Tivo, TV Product Placement, Vapid Values, watchdogs

Fun in the Forest Earns Dizzywood Online A NAPPA Gold Award!

September 23, 2009 by Amy Jussel Leave a Comment

Sept. 23, 2009 Ah, the first day of fall... An apt time to think about leaves, forests, colorful worlds and transitions into autumn when kids spend more time indoors and parents start hand-wringing about media management, homework hazards and how to balance back to school commitments with screen time online. The National Parenting Publications Awards has bestowed their … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Interactive Games, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: age 8-12, barking robot, citizenship, digital kids, Dizzywood, Dizzywood tree planting, Izzy-Neis, Kids, NAPPA Gold, National Parenting Publications Awards, online gaming, parenting, Scott Arpajian, SmartyCard, tweens, Virtual-Worlds, Virtual-worlds-kids-ethics, youth

Peace, One Day. September 21. Reach And Teach.

September 21, 2009 by Amy Jussel 11 Comments

Sept. 21, 2009: United Nations International Day of Peace. (Not that you could tell from the Google icon which is marking HGWells' bday, ahem.) Ways for kids to 'imagine all the people...?' Show them the wings of hope with peace doves soaring high, conveying that the power of youth is global. (My hero, JGI’s Roots & Shoots) Look how much fun the Sprouts of Hope kids … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: Afghanistan, Bom411, bullying, classroom 2.0, ColaLife.org, education, Give peace a chance, green, health, Healthy-Kids, healthy-planet, International Day of Peace, Jane Goodall, marketing hope, peace, Peace doves, Peace One Day, reach and teach, rival advertisers, Roots and Shoots, save lives, Save the Children, September 21, ShapingYouth, social-media, Stop Cyberbullying, teens, The Green Book, Twitter, united nations, vaccines

Using Digital Hide & Seek To Get Kids Outside: A Treasure Trove of Ideas

September 17, 2009 by Amy Jussel 5 Comments

Sept. 17, 2009 “Childhood obesity may be a problem of epidemic proportions in many parts of the world, but several games are doing their part to help keep kids moving. We've already covered LocoMatrix, Swinxs and The Hidden Park, and now a new contender launched last month takes kids on a wifi-based treasure hunt outside,” says Springwise (one of my fave industry resources for … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Aspyr Media, Case for Make Believe, Discover the forest, Gamine-Expedition, geocaching, iphone apps, Kids, Last Child in the Woods, LocoMatrix, nature, NCLI Coalition, Nintendo DS, outdoors, play, Richard-Louv, Sara-Grimes, Springwise, Stuart Brown, Susan Linn, Swinxs, The Hidden Park, Treasure World, wifi treasure hunt, youth

Should Kids’ Cartoons Sell Fruit & Veggies? Brandwashing Revisited

September 16, 2009 by Amy Jussel 9 Comments

Sept. 16, 2009 Erma Bombeck once said, “My children refuse to eat anything that hasn’t danced on TV.” Quick! Mind snap: Did you blink to California Raisins boogieing to “Heard it Through the Grapevine?” If so, you’ve been ‘brandwashed’ by that award-winning iconic campaign from FCB so long ago… Next week on Sept. 21, two familiar icons and two slogans will be voted into … [Read more...]