Filmmakers Amy Kalafa and Amy Jussel Team Up Oct.20!

For those fed up with junk food in school lunch programs come stir up a recipe for change, as Shaping Youth once again hosts our “screen a movie, make a difference” film fest, this time with ONE of the TWO Angry moms in person! Filmmaker Amy Kalafa is joining us Monday, October 20 at Parents Place right here in San Mateo, before her screening the next day at the … [Read more...]

Kids’ Health 2.0: Get Your Head in the Game

Unbeknownst to me, today is Child Health Day, evidently the 80th annual occasion?  (another one of those ‘must’ve slipped by me’ arcane calendar days) Evidently Calvin Coolidge came up with this gig way back in 1928, complete with proclamation and pledges toward healthy eating and activity and the future of our nation...but let's face it, we all know … [Read more...]

Will California’s New Menu Labeling Help Kids’ Health?

Congrats, wellness crusaders, the L.A. Times reports California is officially the first state in the nation to enact menu labeling policy for calorie count info on menu boards and food displays of chain restaurants with 20 or more outlets, phased in by 2011. (SB1420 fact sheet here and CSPI press release here) Wait a sec, didn’t we already approve this? I gave it 200% … [Read more...]

Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my teen's incredulous response to the patronizing propaganda sugar-coating the airwaves about HFCS, high fructose corn syup… Then I followed up with the dietary … [Read more...]

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]