Kids’ Health 2.0: Get Your Head in the Game

Unbeknownst to me, today is Child Health Day, evidently the 80th annual occasion?  (another one of those ‘must’ve slipped by me’ arcane calendar days) Evidently Calvin Coolidge came up with this gig way back in 1928, complete with proclamation and pledges toward healthy eating and activity and the future of our nation...but let's face it, we all know … [Read more...]

This Little Piggy Went to the Market: Free Range, Uncaged

I KNEW Free Range Studios HAD to be the animation movie team riffing on the tune ‘Superstition’ with dancing piggies and agribusiness villains to inspire voters to take action on industrial farm animal cruelty for HSUS. (playful video after the jump) For children, the animation in "Uncaged" is cute and clever enough to get the point across, (and for teens to … [Read more...]

Got 5 Friends? Google Maps + Celebrities Rock the Vote

Got 5 minutes? Watch this video. Got 5 friends? Tell ‘em to register NOW to vote. Some states close their voter registration in less than 72 hours, as early as October 4th. (deadlines for each state here) Other states have ‘postmark by’ dates. Some let you register later if you show up in person. Don’t get shut out. Register NOW. Go to … [Read more...]

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]

NCLI Act: Nature Crusaders Earn Environmental Education A Win!

Woohoo! We did it! Cue the wolf howl, folks! Eco-literacy just won Congressional approval as the NCLI Act passed with bipartisan support for environmental education in classrooms by a vote of 293 to 109 yesterday! We’re ‘not out of the woods’ yet, but at least we’ll still have woods to consider if we combat 'nature deficit disorder' and teach kids … [Read more...]