“Better for You” Foods in the Snack Aisle?

Mar. 8, 2009 "Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor," reads the Popchips all natural bag I’m chomping on from a Costco impulse buy... Gotta hand it to ‘em, as a copywriter, this verbiage appeals, and, after trying Popchips at the Teens Turning Green summit (where Whole Foods Markets provided the goodies) … [Read more...]

Sell Oodles For Shaping Youth Via Facebook Marketplace

Mar. 3, 2009 Want to help Shaping Youth make a difference in the world without opening your wallet? Now you can ‘regift’ those holiday oopsies, gadget castoffs, kids’ outgrown toys and gear all with a quick click via Shaping Youth's Facebook Marketplace, powered by Oodle and launched today! Timing couldn’t be better, given the bleak economy and clamp down in donor … [Read more...]

A Salute to Seuss By Google: Read, Kids, Read

Mar. 2, 2009 When I saw today’s splendid nonsensical-Seussical-Google-doodle (say that three times fast) altering their home page again, I smiled realizing this guessing game has become a bit of a sport with me. Could it be a contest promo for their Doodle4Google kids’ illustrations I wrote about here? (after all, registration is coming up on St. Patty’s Day and doodles need … [Read more...]

March Into Sustainability: Project Green Prom Video Contest!

Mar. 1, 2009 How would you ‘green’ your high school prom? The entire month of March you can film short 2-3 minute Project Green Prom video clips and upload them to YouTube here in show-n-tell style to inspire teens across the country to think about greener alternatives and compete for some AMAZING grand prizes, like a trip to the Big (green?) Apple! I was so excited by … [Read more...]

Coen Brothers Ad For Clean Coal Air Freshener

Feb. 27, 2009 Not sure how many kids will tune into a :30 TV spot created by Academy Award-winning directors Joel and Ethan Coen doing a riff on Air Fresheners to “come clean about dirty coal,” but it’s sure easy for kids to ‘get it’ that there's an elephant in the living room. (isn't he cute? He's not in the ad, I found him on GumTree in London, but he makes the point, … [Read more...]