Product Placement

Dora The Explorer: Discover the World, Not the Mall

February 26, 2009 by Amy Jussel 24 Comments

Feb. 26, 2009 Oh fer cripes sakes. Say it ain’t so. Is Dora the Explorer getting a makeover and turning tween TOO?! Leave her alone! This "age-compression" bit is putting a new dent in my TMJ-clenched jaw as we once again see marketers "vy for the buy" with zero regard for the integrity of the message being delivered. Just LOOK at the cues being sent to ‘tween girls’ as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: age compression, APA sexualization study, bilingual, Boots the monkey, cartoon characters, cartoons, Dora the Explorer, Early-Sexualization, Facelifts, female superheroes, Hardy Girls Healthy Women, Kids, Lyn Mikel-Brown, makeovers, Manga, Mattel, Packaging-Girlhood, Parent Dish, preschool, Sharon Lamb, Silk Spectre, Strawberry-Shortcake, tweens, Viacom, Watchmen

Deconstructing the “Eat This, Not That” Book for Kids

February 22, 2009 by Amy Jussel 8 Comments

Feb. 22, 2009 It’s Sunday, and I rarely post on the weekend, but I have to say, I’m having a book for brunch, digesting and devouring the Eat This, Not That! For Kids by David Zinczenko with Matt Goulding of Men's Health. Eat This, Not That pulls kid-friendly fare off the menus of "sit down" restaurants (which make up one-quarter of our meals but account for more than … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: ABA, better for you foods, BFY foods, consumption, CSPI, Dare to compare, David Zinczenko, Dennys Grand Slam, Eat This Not That, food and beverage, food marketing to kids, food swaps, gross out game, Hearty Grains, IHOP, junk-food, Matt Goulding, Mens Health, packaged goods, Rodale, Thomas' Whole Wheat Bagels, UCB Wellness Letter, Vitamin Water, Yale's Rudd Center

Teens in Tech Conference: Startups, Students & Hotshots

February 4, 2009 by Amy Jussel 5 Comments

Feb. 4, 2009 Sick of Sunday's Superbowl banter and hackneyed sports phrases yet? One more quick one: 16-year old Daniel Brusilovsky didn’t fumble at the Teens in Tech Conference the day prior. Almost seems like pundits wished he would, but his fledgling new venture with business partner Sam Levin made a smooth run. Daniel even blocked and dodged with some fancy footwork when … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: A listers, Amy-Jussel, Dangerously Irrelevant, Daniel Brusilovsky, Daniel Pink, Danny Trinh, Did you know? video, digerati, Don Dodge, drama 2.0, Edelman, fisch bowl, incivility, INJO, internshipIN, Jessica Mah, Karl Fisch, KGOY, Leaderboard, Obama toolkit, old at 25, purpose of school, Robert Scoble, Scott McLeod, Seth Godin, Shift Happens, Silicon Valley startups, Social Media Pulpit, social-media, sock puppet, startups, tech, Techcrunch, TechMeme, teens, Teens in Tech conference, TeensinTech, teentrepreneur, TIT, Trinh Sadie, trolls, VC youth, wantrepreneur

Superbowl Sunday: Random Acts of Violence, Kiddies?

February 2, 2009 by Amy Jussel 3 Comments

Feb. 2, 2009 We interrupt this teens in tech series for a Superbowl snapback. Yes, it’s Ground Hog Day, and like the Bill Murray movie I feel it’s a ‘repeat’ of Superbowl advertising analysis veering into the pain-n-pummel anger management sphere to see how a $3 million media buy in a recession can boost buzz with the requisite angst-driven adults fielding more tantrums than … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Stereotypes & Diversity Tagged With: Add new tag, cartoonish violence, chuck it, crashing snowglobes, Danica Patrick, Doritos ad, e-trade baby, Ka-pow, Kids, kids and media, pretty tough, sexist ads, She's geeky, ShesGeeky, snowglobes, Superbowl 2009, Superbowl ad revenue, superbowl ads, teens in tech, violence, violence and video games, violence studies

DigiGirlz: Teen Girls Build Community, Online and Off (Part Three)

January 30, 2009 by Amy Jussel 14 Comments

Jan. 30, 2009 I met Lynn Langit of Microsoft DigiGirlz last year at my first 'She’s Geeky' and saw her determined passion and creative desire to offer 13-19 year old girls exposure to technical career opportunities firsthand. So THIS year at She's Geeky Lynn and I sat together at lunch and yakked in nanosecond updates trying to cram in all that’s going on with both of our … [Read more...]