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Archery: Using Media To Get Kids Outside, Into STEM, and More

January 2, 2014 by 6 Comments

Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. … [Read more...]

Filed Under: EcoKids-Environment, Marketing Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

November 19, 2012 by 5 Comments

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Girl Effect Goes Global: International Day of the Girl

October 10, 2012 by 2 Comments

Oct. 10, 2014 Update! In just two short years, look at the momentum of the International Day of the Girl and all that's being accomplished with fresh, new voices in the media mix. Congratulations to … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Vanished Edu-Game: 11 Yr Old Rylan Reports “Back from the Future”

June 19, 2011 by 10 Comments

June 20, 2011 Mission? Make learning fun. Investigators? Preteens. GameQuest? STEM studies, deeply rooted in gaming fun. I’ve been saving this post about MIT MediaLab/Education Arcade's Vanished … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

DigiGirlz: Teen Girls Build Community, Online and Off (Part Three)

January 30, 2009 by 14 Comments

Jan. 30, 2009 I met Lynn Langit of Microsoft DigiGirlz last year at my first 'She’s Geeky' and saw her determined passion and creative desire to offer 13-19 year old girls exposure to technical career … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,