Product Placement

What’s On Tweens’ Minds? Meet Denise Restauri of AllyKatzz

November 24, 2008 by Amy Jussel 20 Comments

I figure the Obama girls are going to be a huge focal point in the months ahead (gawd help those darlings) and self-ascribed tween “experts” will be crawling out of the media morass elbowing each other for air time and talk show gigs, so why not check in on the conversations transpiring on tween-talk hubs themselves? Since my tween has just turned teen, and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: adolescence, Age of Conversation 2, all things girl week, Ally's Gang, AllyKatzz, anonymity, Buy the change, cake TV, Celebrity worship, confessional, COPPA, Denise Restauri, FAO Schwartz, girl guitars, Givecard, Giving Tree, internet-safety, kids marketing, Kids Online, Malia and Sasha Obama, New-Moon-Girl-Media, Obama girls, online confessions, Oodle, Packaging-Girlhood, Pink Think, Pop-Culture, PopStar, puberty, Reign-of-the-Girl-Child, secret life of tweenagers, secrets being told, Sexualization & Body Image, smarticle, social networking, street teams, tween blogs, tween experts, tween secrets, tweens, Twilight, vampires, YPulse

GLTR Girls: Girls Learn to Ride Creates Oceans of Self Esteem

November 20, 2008 by Amy Jussel 14 Comments

Surfing. Wakeboarding. Snowboarding. Skateboarding. Skiing. All are ‘wannabe’ favorites of GLTR girls that opt for ‘X-treme’ sports over the ‘girly girl’ glitter-fest, like my 13-year old 'Billabong blonde' who’s ready to try most any new sports venture now that she’s gained so much self-worth. She’s been waterskiing long … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Against the Grain, Ancora imparo, athletes, Burton controversy, Burton snowboards, Carissa Moore, Chica Brava, Danica Patrick, Dr. Jenn for girls, empowerment, female action sports, female photographers, females, FOAM, Foam magazine, GAC, GACtv, Girl Overboard, girl power, Girls Learn to Ride, girls skateboard documentary trailer, Girls-Are-Champions, GLTR, grrrls, Hawaiian Tropic, independent film, IndieGoGo, Iron Horse Maidens, Justina Chen Headley, Lisa Izzi, Makapu'u, Mark Sperling, media-literacy, Nancy Chang, Piper Girls, positive media, preteens, RESPECT, San Mateo Starlings, self-worth, sk8r, Skate like a girl, skateboard, skatr, SLAG, snowboarding, sports, surfer girls, surfing, Tara Dakides, teens, Waimea Bay, waterski training boom, waterskiing, watersports, Women of Worth, X-games, youth

Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux

November 17, 2008 by Amy Jussel 26 Comments

“When will they ever learn? When will they eeeeeeeever learn?” With apologies to Pete Seeger this media mama is having a déjàÂ vu moment blinking back to the corporate missteps of Target underestimating the social media sphere and choosing not to acknowledge “alternative media’s” customer concerns. Same song, second verse, only … [Read more...]

Filed Under: Advertising, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Age of Conversation 2, Amy-Jussel, baby, babywearing, back pain, backlash, backpacks, badvertising, BlogHer, bloopers, blunders, bonding, boycotts, branding, commercials, corporate blunders, corporate crisis management, daddy bloggers, Eco-Childs-Play, fashion statement, fever reducers, Jessica Gottlieb, Johnson & Johnson, mama, mama blogs, mamikaze, Marketing missteps, marketing tragedies, media hype, mommy bloggers, moms, Motrin, MotrinMoms, new moms, parenting, patronizing ads, shoulder pain, slings, social-media, Target, tempest in a teapot, Tweets, Twitter, wearing your baby

Shaping Youth’s Body Image Expert Dr. Robyn Silverman on Dove

November 13, 2008 by Amy Jussel 16 Comments

What would you say real beauty is all about? How would you explain it to your daughter, your niece, your student, or other girls you love? Joining Dove Self Esteem Ambassador, Jessica Weiner and psychologist and author, Ann Kearney Cooke, our own Shaping Youth Body Image Expert Dr. Robyn Silverman recently tackled this topic as guest editor for the Dove Self Esteem … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 7 Tips to Cope with Your Child's Need to be "Perfect" in a Win-at-All Costs World, Adonis-Complex, America the Beautiful, Amy-Jussel, appearance cues, Axe, Beauty, buffed boy, Cheerleading, defining beauty, Dove Evolution, Dove Onslaught, Dove Self Esteen Fund, Dr.-Robyn-Silverman, Fair and Lovely, Fitting in While Standing Out, girls, gymnastics, Kids, Parenting Tips, preteens, Rye Clifton, self-image, True Colors, Unilever

Shaping Youth Interviews Girl Mogul Founder Andrea Stein

November 12, 2008 by Amy Jussel 20 Comments

All Things Girl Week continues on Shaping Youth with some incredible resources and inspirations coming your way! From 2,300 girls trained to be social change agents in 6 metro areas in 26 days via Carrie Ellett’s crew at Girls For A Change to a firstperson overseas experience at the YWCA in Addis Ababa, Ethiopia shared by International Fellows Program college recipient … [Read more...]