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Positive Picks In Media & Marketing: Pigtail Pals, Redefining Girly

May 5, 2011 by 13 Comments

May 5, 2011 To prevent founder flameout and “battle fatigue” in the fight to win the hearts and mindshare of our children, I’ve decided to devote May to “spring forward” with media and marketing … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

GLTR Girls: Girls Learn to Ride Creates Oceans of Self Esteem

November 20, 2008 by 14 Comments

Surfing. Wakeboarding. Snowboarding. Skateboarding. Skiing. All are ‘wannabe’ favorites of GLTR girls that opt for ‘X-treme’ sports over the ‘girly girl’ … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,