ALLY Awards: Architects of Change Amidst Brands: Tween Town Hall

March 12, 2010 Today I soared through my first ever Virgin Airlines’ experience bemused by two giddy tween girls excitedly chirping to their mom about the pink and purple “mood lighting” befitting a nightclub and the free WiFi and touchscreen inflight services, as she flashed me one of those, “Where do these girls hear this stuff?” mutual-mama looks. I wanted to ask if they … [Read more...]

Girl World Tour Meets Tween Town Hall to Speak Up & Share: Mar 13

March 5, 2010 What's on the minds of tween girls' today? We're about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from sponsors eager to hear their points of view. Hosted by marketing consultancy and tween social networking site AllyKatzz.com, creator of the inaugural Tween Summit (photo gallery … [Read more...]

Reporting From the First Ever Tween Summit: Debra Moffitt for S.Y.

Oct. 14, 2009 This past weekend, Denise Restauri and the AllyKatzz team launched the first ever National Tween Summit to see what's on the minds of preteen girls. I haven't figured out how to be two places at once yet, so I tapped KidsHealth.org editor, journalist and author Debra Moffitt who knows a LOT about "tweens" having recently written the book "The Pink Locker … [Read more...]

What’s On Tweens’ Minds? Meet Denise Restauri of AllyKatzz

I figure the Obama girls are going to be a huge focal point in the months ahead (gawd help those darlings) and self-ascribed tween “experts” will be crawling out of the media morass elbowing each other for air time and talk show gigs, so why not check in on the conversations transpiring on tween-talk hubs themselves? Since my tween has just turned teen, and … [Read more...]