Product Placement

This Vacation is Brought to You By…(Part 2: Branding Partnerships)

June 27, 2008 by Amy Jussel 12 Comments

Cruise news, trip tips, kids' brand loyalty pitches at cheerleading camps, sports and spa getaways... Who's sponsoring your 'fun?' Are you aware? Cruise lines are wisely using their own social networking connection as a conduit for repeat business and new referrals, so passengers can share their own experiences with others...Meanwhile, Carnival Cruise line just partnered … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ad-creep, ad-partnerships, American-Idol, Amy-Jussel, Beaches-resorts, C5YF, Carnival-Cruiselines, Carnival-integrated-ads, CCFC, CCFC-consortium, Coca-Cola, Coke, crayola-art-camp, Customers-Rock, digital-ads, energy-drinks, Factory-tours, FCC, FCC-product-integration, free-kids-camps, Halo3, Hollywood-Reporter, How-Stuff-Works, kids-camps, Kraft, Nike-sports-camps, Product Placement, resort-branding-partnerships, Scrapblog, Sesame-Place, sesame-street-characters, Steve-Spangler-Science-Seminars, teens, Travel-branding, Trojan-Horse-advertising, Vacation-Branding, WGA

Zrii & the Tao of Healthy Beverages: What’s IN This Stuff?

June 11, 2008 by Amy Jussel 11 Comments

Raised predominantly in Hawaii, packaging like Fiji water and Zrii always catches my eye, as do lofty health claims like, “a drink so nutritionally complete that it has no equal in all of history”...So I set out to find the scoop on the zen of Zrii, soon to be the next consumable hypefest elixir, and sure to appeal to uber-trendy teens who are being targeted big … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media

Energy Drinks & Alcohol: A Monster Mix of Madness

May 24, 2008 by Amy Jussel 6 Comments

Here we go again…Which drinks at left are benign? We’ve been down this road before about market confusion, cardiac cocktails of caffeine and the inherent dangers of energy drinks and alcohol that have once again claimed the life of a teen at a Florida party, so I’m going to update my list of links at the end for everyone to get up to speed (pardon the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Damaging Drek, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth

Show & Tell Tactics That Stick In Kids’ Brains

May 21, 2008 by Amy Jussel 15 Comments

This rubbery, anatomically correct representation of one pound of fat (about the size of a coffee mug) works wonders to toss around the room with kids to literally feel the weight in our ‘Sim City’ teaching tactics to elicit the almighty ‘ewwww,’ in Shaping Youth’s Gross Out Game for Good Nutrition. Buying this fat blob was my best … [Read more...]

Filed Under: Branding & Consumerism, Counter-marketing, EcoKids-Environment, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth

Using Marketing Methods to ‘Sell’ Kids Healthier Food

May 8, 2008 by Amy Jussel 13 Comments

August 11, 2015 Update Check out these 31 healthy ideas for kids' snacking by Play Fuel which draw from industry marketing tactics as well!On a "how low can you go" level of problematic food industry sidewinders, today UConn Rudd Center released the 98pp report on how kids of color are particularly targeted with junk food, soda. (78% of Spanish TV targeted kids with junk, black … [Read more...]