energy-drinks

Now Pouring: Soda Pledges, Politics & Public Health

October 2, 2014 by Amy Jussel Leave a Comment

Nov. 7, 2014 Election Outcome: Historic passage and precedent of Berkeley vote on soda tax; synopsis article via SF Gate on why Berkeley passed a soda tax and SF didn't. Oct. 8, 2014 Update: NYTimes' … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: ABA, Alliance for a Healthier Generation, Big soda, Bridging the Gap RWJF, Casey Hinds, CDD, childhood obesity, Coke, CokeSpeak, critical thinking and media, denialism in public health, dronevertising, energy-drinks, health literacy, healthy fundraisers, low and no calorie drinks, Nancy Huehnergarth, NLP, public health policy soda, reduce marketing of sugary beverages, RTD teas, school sit ups sponsored by soda and snacks, SLEAZE tactics, smart snacking, soda decline, Soda giants, soda industry pledge, soda minority youth, sugary sodas, taxing soda, transforming the beverage landscape, What they say vs what they do, Yale Rudd Center

Hawking Hydration Low: Gatorade Tells Kids To Avoid Water

January 10, 2014 by Amy Jussel 2 Comments

Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: advergaming, athlete endorsements, big food, Big soda, Bolt, Cap the Tap, casual games, childhood obesity, Civil Eats, COPPA, CSPI, digital ads.org, drink up campaign, energy-drinks, food additives, food dyes, food marketing kids, Food Politics, Gatorade, health literacy, high school athletes, high sodium kids, kidney stones in kindergarten, Kids health, kids salt intake, kids-advertising-regulations, Let's Move, liquid candy, mobile-ads-kids, Nancy Huehnergarth, pediatricians recommend water, PepsiCo, preteens health, Salt assault, sports drinks, sports drinks overkill, sports drinks who needs 'em, sports nutrition, sports performance, student athletes, sugar salt intake kids, Talking to Kids About Junk Food, teens health sports drinks, War on Water, water best for hyrdration

Project Raceway? “ShopGirls” Create Their Own Eco-Marathon Reality

April 12, 2011 by Amy Jussel 18 Comments

Update Apr. 7, 2015 Now this is what I'm talking about! Our hometown entrepreneurial hub for startups, Draper University is 'going Hollywood' next week as ABC begins filming a new 'reality TV' series … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: All Things Girl, all-girl teen team, Amy-Jussel, Brain Cake, corporate sponsorship, CTE, diesel vehicles, energy-drinks, Engineer Girl, female racecar drivers, fuel efficiency, Geena Davis Institute, gender equity, Granite Falls High School, green cars, Houston eco-marathon, Iron Maiden prototype car, Kiss My Math, Math Doesn't Suck, Michael Werner, physics, racecars, Reality Bites Back, reality shows, Reality TV, She's geeky, Shell Eco Marathon, ShopGirls, STEM, Tesla Motors, The Shop Girls, WISE, women in engineering, Women in Technology

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Starbucks Filters In Feedback For Healthier Choices

July 2, 2009 by Amy Jussel 2 Comments

July 2, 2009 Back to part three in our series on healthGAMERS in a jiff…but first, a quick coffee break, with some health news you can use. Love ‘em or hate ‘em, Starbucks' ubiquitous media and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 10 worst foods, 4th meal, All natural, barista, better for you foods, branding overhauls, caffeine, chain restaurants, childhood obesity, coffee wars, corporate responsibility, CSPI, CSR, dieticians, energy-drinks, fair trade coffee, fast food, Food Politics, food porn, frappuccino, green initiatives, greenwashing, healthGAMERS, healthier fare, healthier fast food, Healthy-Kids, HFCS, IdeaList, junk-food, Kids influencers, lighter food, multinationals, My Starbucks Idea, nutrition, real food, reinvention, smoothies, Starbucks, Starbucks healthier foods, Starbucks Shared Planet, turning the tides, V2V, Vivanno, whole foods, Xtreme Eating Awards

Standby: Real Life Has Usurped My Digital World

January 26, 2009 by Amy Jussel Leave a Comment

Jan. 26, 2009: I’m feeling very “First lady-ish” right now, since Michelle Obama recently described herself as "first and foremost . . . Malia and Sasha's mom." Likewise, Shaping Youth begins at … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: advertising in textbooks, being a mom, Bus Radio, CCFC, Cocaine in a can, commercialism, computer crashes, corporate ad creep, corporate sponsorship, Dalai Lama Foundation, digital life, digital-natives, dogs, EdVoice, energy fiend, energy-drinks, Jamey Kirby, jumpstart your startup, Kids, kids coping skills, Malia and Sasha, mommy blogs, phishing scams, Project Happiness, real life, resilience, schools, senior dogs, Sky at Red7, teens

Kidney Stones In Kindergarten? Put Down the Sports Drink, Kiddo!

October 28, 2008 by Amy Jussel 24 Comments

Today’s New York Times reports "A Rise in Kidney Stones Seen in U.S. Children," naming high sodium intake of processed foods as one of the culprits, sending wee ones into urology clinics (no pun … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: A rise in kidney stones, AMA, better for you foods, BFY, blue 1, brilliant blue FCF, cardiovascular disease, coaches, CSPI, cup noodles, Dare to compare, disease in a cup, Dr. Caleb Nelson, DV of sodium, energy-drinks, FDA, food additives, food color facts, food dyes, food label literacy, food processing, good nutrition, gross out game, health risks, health sciences, high fat, high salt, how much salt should kids have, hydration, hypertension, IOM, junk-food, Kidney stones, Kids, lifestyle, media-literacy, overdosing children, pediatric kidney stones, processed foods, reducing salt in diet, Salt assault, salt intake, salt loading, soda decline, sodium chloride, sports drinks, sports drinks who needs 'em, toxins, U.S. children, urology, WebMD

This Vacation is Brought to You By…(Part 2: Branding Partnerships)

June 27, 2008 by Amy Jussel 12 Comments

Cruise news, trip tips, kids' brand loyalty pitches at cheerleading camps, sports and spa getaways... Who's sponsoring your 'fun?' Are you aware? Cruise lines are wisely using their own social … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ad-creep, ad-partnerships, American-Idol, Amy-Jussel, Beaches-resorts, C5YF, Carnival-Cruiselines, Carnival-integrated-ads, CCFC, CCFC-consortium, Coca-Cola, Coke, crayola-art-camp, Customers-Rock, digital-ads, energy-drinks, Factory-tours, FCC, FCC-product-integration, free-kids-camps, Halo3, Hollywood-Reporter, How-Stuff-Works, kids-camps, Kraft, Nike-sports-camps, Product Placement, resort-branding-partnerships, Scrapblog, Sesame-Place, sesame-street-characters, Steve-Spangler-Science-Seminars, teens, Travel-branding, Trojan-Horse-advertising, Vacation-Branding, WGA

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Amy Jussel
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