Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony  ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]

Toxic Teen Messaging In A K-Mart/Alloy Episodic: The First Day

September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between  … [Read more...]

Backdraft: DV=”Differing Views” on Dating/Domestic Violence

August 9, 2010 Consider this a ‘preliminary post’ to address the Eminem/Rihanna video controversy that’s scorching the blogosphere with the Love the Way You Lie lyrics being deconstructed to a farethewell. (read the comments on EW's music mix, Jezebel, The Guardian, an important one from the Gainesville Sun/GatorSports angle, and  CB, "where escapism can be smart" just to name … [Read more...]