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Filmmakers Amy Kalafa and Amy Jussel Team Up Oct.20!

October 7, 2008 by Amy Jussel 5 Comments

For those fed up with junk food in school lunch programs come stir up a recipe for change, as Shaping Youth once again hosts our “screen a movie, make a difference” film fest, this time with ONE of the TWO Angry moms in person! Filmmaker Amy Kalafa is joining us Monday, October 20 at Parents Place right here in San Mateo, before her screening the next day at the … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy Kalafa, Amy-Jussel, Ann Cooper, Appetite for Profit, Bay Area Parent, Body Blitz, Body Blitz Media Shaping Youth, champion change, Childhood Matters, childrens health, dietary needs, farmers markets, food policy, fresh approach, fresh produce, Health 2.0, HFCS, HFCS corn wars debate, HFCS debate, informed eating, junk-food, Kids health, lunchbox ideas, MPH, nutrition education, October 20 Amy Kalafa, organic food, Parents Place, PCFMA, RD, school lunch, School nutrition week, Screen a movie make a difference, sustainable living, The Green Zebra, Two Angry Moms, UNAFF, vegan kids

Kids’ Health 2.0: Get Your Head in the Game

October 6, 2008 by Amy Jussel 18 Comments

Unbeknownst to me, today is Child Health Day, evidently the 80th annual occasion? (another one of those ‘must’ve slipped by me’ arcane calendar days) Evidently Calvin Coolidge came up with this gig way back in 1928, complete with proclamation and pledges toward healthy eating and activity and the future of our nation...but let's face it, we all know … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: 23andme, active games, advergaming, American Well, B*tween, Beacon Street Girls, casual games, CBBC, CDC, Child Health Day, children media management, computer games, DDR, digital gaming, Dr. Greene.com, Duke Children's Hospital, e-Health, exerlearning, FitBit, food marketing, G4C, Games for Change, gaming for good, Gaming For Health, gaming summits, Gaming4Health, generation fit, Health 2.0, health games, Health-e, HealthGrades, HopeLab, HRSA, IOM, iphone apps, Kids, Kotaku, Lake Rescue, Mayo Clinic, Me2Universe, MedHelp, mobile health apps, MuveIt, Navigenics, Overtime Fitness, overweight kids, physical fitness kids, Playnormous, positive gaming, public health, ReMission, Ruckus Nation, serious-games, Spore, teens, Teens for Safe Cosmetics, tweens, video games, Virtual-Worlds, web worlds useful for children, WebMD, Whyville, Wii Fit, Will Wright, youth gyms

Kids Take Lessons From National Debt Binge

September 25, 2008 by Amy Jussel 16 Comments

‘Don’t do as I do, do as I say,’ could be the governmental finger wag lecturing kids on fiscal fitness. How can we expect kids to learn about credit/debit and healthy financial management skills with restrained realism when we’re handing over the national credit card with a ‘put it on the tab’ mall mentality? It’s becoming more … [Read more...]

Filed Under: Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Shaping Youth, Vapid Values Tagged With: Alex Steed, business math, career planning, Consumerist, consumption, council on foreign relations, Credit Card Reform, credit cards, debit cards, economic crisis, economist, financial education, financial savvy, financial woes kids, fiscal fitness, foreign debt, GDP, generation debt, kids financial literacy, life skills, Make Something Happen, Millenial activsts, money management, national debt, New Statesman, online banking, personal accountability, responsibility, student loans, teens, youth financial services

CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

September 17, 2008 by Amy Jussel 5 Comments

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism with mind-numbingly vapid, unhealthy behavioral "bratitude" and streetwalker style objectification. I far prefer the commercial free book fairs sans media tie-ins (here's how … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: activism, book bans, Book Fairs, branding, Bratz, Bratz book fairs, CCFC, commercialism, corporate responsibility, dads and daughters, girls self esteem, hasbro pussycat dolls, Marketing in schools, objectification, Packaging-Girlhood, parent mobilization, preteen-health, Scholastic, sexualization of children, Susan Linn, toxic media, unethical marketing

FitBit At TechCrunch 50: Launching Exercise Through Media

September 9, 2008 by Amy Jussel 4 Comments

Watching the TechCrunch 50 conference of selected startups LIVE on my laptop as my dog swims off the dock reminds me of my dad’s theory that you can see a football game better at home than in person! For SheGeeks like me, this is comfy, democratized, internet access to a bigwig startup event of digerati sans exhaustive schmoozing, ego-dodging, and brain-groping with 1000 … [Read more...]