June 12, 2009 Just finished a phone interview with some of the Humana Games for Health team to see if their new free game called OPS (Operation Planet Savers) passed the sniff test of 'goodwashing' in their Disney dealings to promote the upcoming G-Force movie coming out next month as a Jerry Bruckheimer first in the 3D big screen. “OPS” is aimed at launching kids into … [Read more...]
Feb. 2, 2009 We interrupt this teens in tech series for a Superbowl snapback. Yes, it’s Ground Hog Day, and like the Bill Murray movie I feel it’s a ‘repeat’ of Superbowl advertising analysis veering into the pain-n-pummel anger management sphere to see how a $3 million media buy in a recession can boost buzz with the requisite angst-driven adults fielding more tantrums than … [Read more...]
I had really, REALLY hoped to kick off the New Year with all my Positive Picks in media, like Reddit's Feed a Need.org, the new virtual world Elf Island.com, and even commercial eco-efforts like Nickelodeon's Big Green Help ...and I WILL...I promise. But, alas, over winter break I heard some new reports and new stats of media spreading this ludicrous Darwinian IQ test of the … [Read more...]
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