assvertising

Tips From the Trenches: Re-Imagining Youth Activism, SPARK Change!

October 18, 2010 by Amy Jussel 6 Comments

October 18, 2010 Ancient Chinese proverb: “The best soldiers are not warlike.” Welcome to youth activism 21st century style. (pithy "model waiver" for American Apparel street theater protest at left) Huge on the fun factor, wry wit and massive outreach potential, (deploying via social media in nanoseconds) today's youth are organizing via flash mob, street theater, viral … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: About-Face, Actionists, American Apparel, APA, APA task force sexualization girls, assvertising, beauty myth, bottom feeders, bully pulpit, confidence is beauty, corporate accountability, CSR, CUNY, Curse of the Good Girl, Dov Charney, dressing room renegades, engaging youth, ethics, flash mobs, Geena Davis Institute, Geena-Davis, girlcott, guerrilla tactics, HGHW, Hunter College, intervene on Halloween, lyn mikel, Melissa Campbell, objectification, Oct 22 2010, October 22, Oprah, Packaging-Girlhood, re-imagining activism, Scarleteen, self-worth, sexist, sexist slop, sexual harassment, sexuality vs sexualization, Sexualization, SPARK, Spark Summit Blog Tour, SPARK! summit, speak loudly, street theater, thongs are not undies, Tips from the trenches, We're fed up with American Apparel, whacked in the assets, youth activism

KFC’s “Assvertising”–A Double Down of Unhealthy Cues

September 22, 2010 by Amy Jussel 3 Comments

September 22, 2010 Would you like a sideorder of sexualization with that heart attack? If the excess sodium from KFC’s Double Down innuendo-laden sat fat monstrosity doesn’t raise your risk factor for high blood pressure, ergo cardiovascular disease, heart failure, kidney disease, and stroke, then the college co-eds selling their buns for the bunless will surely jolt and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: AHA, ambient advertising, American Apparel, Amy-Jussel, Andre Blackman, APA report early sexualization, assvertising, best bottom contest, Body Blitz, bottom feeders, bottoms, boys into monsters, brand-ambassadors, bunless, buns, butts, CCFC, College co-eds, college girls, commodification, CSPI, date rape drugs, Double Down, DoubleDown, DV of sodium, ethics, fast food, frat boys, FTC, girls, girls-self-worth, gluteus ad maximus, heart attacks, Human-billboards, IOM, junk-food, KFC, kidney disease, Kids health, meat marketing, Media-Influence-Kids, mental health, Pornification, public health, rape, rent your backside, Salt assault, salt intake, self-esteem girls, sex sells, sexploitation, Sexualization, Sexualization & Body Image, So Sexy So Soon, socioemotional health, sodium, SPARK! summit, spokesbutts, stroke, teens, youth