girlcott

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 by Amy Jussel 14 Comments

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In essence: "GIRL CAUGHT" so we can girlcott and start to seed change. Tired of sexploitation of kids to sell swimsuits? (must read media by PigtailPals about lead visual … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2011, acid on innocence, Actionists, Age-of-Conversation, Amy-Jussel, APA sexualization study, Beth Kanter social media, CCFC, corporate pedophilia, corporate responsibility, CSR, ethics, girl caught, girlcott, Girls Day, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, RESPECT, Scholastic4Sale, selling out kids, Sept 22, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change

Tips From the Trenches: Re-Imagining Youth Activism, SPARK Change!

October 18, 2010 by Amy Jussel 6 Comments

October 18, 2010 Ancient Chinese proverb: “The best soldiers are not warlike.” Welcome to youth activism 21st century style. (pithy "model waiver" for American Apparel street theater protest at left) Huge on the fun factor, wry wit and massive outreach potential, (deploying via social media in nanoseconds) today's youth are organizing via flash mob, street theater, viral … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: About-Face, Actionists, American Apparel, APA, APA task force sexualization girls, assvertising, beauty myth, bottom feeders, bully pulpit, confidence is beauty, corporate accountability, CSR, CUNY, Curse of the Good Girl, Dov Charney, dressing room renegades, engaging youth, ethics, flash mobs, Geena Davis Institute, Geena-Davis, girlcott, guerrilla tactics, HGHW, Hunter College, intervene on Halloween, lyn mikel, Melissa Campbell, objectification, Oct 22 2010, October 22, Oprah, Packaging-Girlhood, re-imagining activism, Scarleteen, self-worth, sexist, sexist slop, sexual harassment, sexuality vs sexualization, Sexualization, SPARK, Spark Summit Blog Tour, SPARK! summit, speak loudly, street theater, thongs are not undies, Tips from the trenches, We're fed up with American Apparel, whacked in the assets, youth activism

Sex::Tech 2010; Teens & Public Health Converge (Pt. 1 of 3)

February 16, 2010 by Amy Jussel 8 Comments

Feb. 16, 2010 Ten days from now the mother of all sexual health conferences takes place again in San Francisco with the name Sex::Tech itself conjuring controversy, intrigue, and a bit of confusion. I’ve been sending people over to the Ypulse interview with Margaret Lucas from ISIS-Inc. (Internet Sexuality Information Services, the host org) for an FAQ primer…because it's … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: abstinence only, Advocates-for-youth, American Apparel, Amplify, boycott, CDC, Deb-Levine, Family Health, Feb. 26 and Feb 27 2010, girlcott, HIV, inSpot, Internet sexuality information services, Isis, Kinsey Institute, line campaign, Margaret Lucas, media influence, media-literacy, MTV, MTV 16 and pregnant, National Campaign to prevent teen and unplanned pregnancy, nimh, Pew Internet, prevention, public health, Say what?, Scarleteen, Secret Life of the American Teenager, sex ed, Sex education, SexInfo, sexploitation, SexTech, SexTech Conference, sexting, sexual health, sexuality, StayTeen.org, STDS/HIV-exposure, SxTech, technology, Teen Mom, teen pregnancy rise, teens, text ed, The Thin Line, top 10 teen sexed videos, what are you telling our kids?, Where is your line, youth, YouthNoise, YPulse