in-school marketing

TOADY Awards: Vote for Worst Toy and Inspire Change

December 4, 2014 by Amy Jussel Leave a Comment

Dec. 4, 2014 Every year I twist into a cartoon grimace and let out an “AAUGH!” like Charlie Brown when I scan the CCFC contenders on the TOADY "worst toys" list. (TOADY=Toys Oppressive And Destructive … [Read more...]

Filed Under: Branding & Consumerism, Damaging Drek Tagged With: Barbie body image, Barbie Girl Scout doll, Barbie remixed, Barbie Sports Illustrated Swimsuit, branding kids toys, CCFC, commercialism, consumption junction, corporate ad creep, Discover the forest, encouraging STEM, Feminist Hacker Barbie, Girl Scout Barbie, girl scouts, GSA, I can be anything Barbie, in-school marketing, junk food branding, kids commercialism, Lego Friends, Let Toys Be Toys, Life size Barbie, Mattel, Mattel branding, McDonalds toys, Nestle Quik cookie drink, nonprofit commercialism, Shell Oil Lego, TOADY Awards, toxic toys

In-School Commercialism: A Back to School Checklist

September 19, 2014 by Amy Jussel Leave a Comment

Sept. 14, 2017 An update on the unhealthy cues sent to kids with BoxTops for Education, via Harvard Chan School of Public Health podcast which nails the core problem quite succinctly. The program is … [Read more...]

Filed Under: Branding & Consumerism Tagged With: #MomsNotLovinIt, ad-creep, advertising in schools, ambient ads in schools, back to school commercialism, branding in schools, brandwashing, Care Counts, CCFC, checklist for in-school commercialism, commercial curriculum, commercialism in schools, corporate accountability, corporate ad creep, corporate classrooms, corporatization of education, CSPI, datamining, Education brought to you by, food marketing, Gatorade, in-school marketing, junk food in schools, marketing to kids, NEPC, Out of bounds, pouring rights, PTSA fundraisers, public school payola, Ronald Mcdonald in schools, school bus ads, student data privacy, when schools become ads, Whirlpool

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

June 15, 2012 by Amy Jussel

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: anti-bullying, Bailey Shoemaker Richards, big media, brandwashed, brandwashing, Bratitude, Brattitude, Bratz, bullying, business ethics, Buyology, CCFC, childrens rights, Clawdeen, corporate accountability, corporate responsibility, crap detection 101, critical thinking, damaging toys, Daughters, Does Monster High Teach kindness?, Dr Jennifer Shewmaker, Emily-Anne Rigal, girls-self-worth, Goodwashing, halo effect, Hasbro, in-school marketing, kids media influence, Kind Campaign, Mattel, mean ghoul, mean girls, media mindfulness, media-literacy, Miss Representation, Monster High Dolls, Monster High's New Low, neuroscience of shopping, objectification, parenting girls, Peggy Orenstein, PigtailPals, preteen-health, preteen-self-esteem, Pro-social product placement, product propaganda, Pussycat Dolls, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, spot the spin, targeting tweens, toxic cues to kids, tweens, unhealthy products, WalMart, worst toys

Food Marketing to Kids: Occupy Wall Street Applies Here, Too

October 16, 2011 by Amy Jussel 6 Comments

Oct. 16, 2011 It's Blog Action Day today which coincides with United Nations' World Food Day, so my contribution among 80 countries participating is about food policy, profiteering and public health. … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: #BAD11, advertising to kids, Blog action day, Blog Action Day 2011, CCFC, CDD, childhood obesity, corporate social responsibility, CSPI, diabetes, digital ads.org, eat real, Fast Food Nation, food and beverage, Food Day.org, food marketing, FTC, Healthy eating research, in-school marketing, Interagency Working Group, IWG, junk food in schools, Morgan Spurlock, Occupy Madison Avenue, Occupy Wall Street, Prevention Institute, School Nutrition Association, Sensible Food Policy, SunnyD sugar spree, SuperSize Me, unhealthy products, voluntary food guidelines, We're Not Buyin It, World Food Day