May 1, 2009 Much like the scene in the new Disneynature Earth documentary where the lions and the elephants are drinking from the same watering hole, Shaping Youth has been invited to share space among the über-marketers at the YPulse Mashup June 1 and 2 as well as the Tweens Online (Un)Conference taking place the day prior. Attending as ‘press’ sends a positive sign that … [Read more...]
April 2, 2009 Academic rockstars are descending upon U.C. Berkeley April 24th, as CCFC leaders speak in person on the commercialization of childhood and the impact on our culture!Shaping Youth is proud to be a media sponsor of the S.F. Bay Area Premiere of the movie Consuming Kids, and co-sponsor of this all-star panel in time for 'spring cleaning' 2009 to get rid of all this … [Read more...]
Mar. 30, 2009 Mea culpa for the unannounced vanishing act, but I’ve been out of town interviewing teens in a different ‘pocket’ of the greater Bay Area, exploring how environmental influences (peers, nature, geography) shift the volume and decibel level of media intake among kids and where we might learn some 'best practices' to leapfrog into a healthier place for the … [Read more...]
“When will they ever learn? When will they eeeeeeeever learn?” With apologies to Pete Seeger this media mama is having a déjà vu moment blinking back to the corporate missteps of Target underestimating the social media sphere and choosing not to acknowledge “alternative media’s” customer concerns. Same song, second verse, only … [Read more...]
AOC2--Double the flavor, double the fun! (quick, name that ad!) The ever prolific Seth Godin of Purple Cow fame (yes, I’m proud to be one...moooo!) has a new book out called “Tribes” reinforcing the notion that if you give a loosely connected group a way to communicate, a leader, and an idea, entire movements can take shape with substantive outcomes. … [Read more...]
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