June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]
Kids Summer Camps & Niche Gender Marketing: Why?
Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, adventure camp, Amy-Jussel, Castles, Childhood Summers, children, childrens intelligence, Confidence Community, day camps, DigiGirlz, Disney, Every Boy, Every girl, fairytales, Geena Davis Institute, Gender, gender literacy, gender parity, Gender Portrayal, Girl Media, Girls Leadership Insititute, Jess Weiner, Kids, media-literacy, Melissa Wardy, niche camps, overnight camps, Packaging-Boyhood, Packaging-Girlhood, PigTail Pals, pink and blue, pink camping gear, Pink princess, pink tents, Pink Think, pirates, princesses, reach and teach, redefining girly, robotics, selling of pink, sociological images, STEM, stratification, summer camps, traditional camps, true child
Kids, See How You’re Smart: Use Your Intelligence(s!)
There’s nothing more heart-wrenching to me than a child self-critical of his or her brainpower, tossing off statements about ‘the smart kids” while excluding themselves from this tribe. I see this often in my work at Shaping Youth, and it’s painful to observe, much less ‘counter-market’ because media and classroom ideals often reinforce this type of self-selection. On … [Read more...]
Filed Under: Branding & Consumerism, Emerging trends & STEM, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: academia, Brain Based Biz, Brain Science, Brains, child genius, childrens intelligence, collaborative learning, Doing School, Dr. Ellen Weber, Dr. Robyn McMasters, education reform, eight intelligences, higher grades, informal-learning, lablob, Learn2Develop, lifelong learning, MITA, multiple intelligence, Multiple intelligences, NCLB, NEA, neuroscience, new horizons for learning, participatory learning, SOS, student achievement, student voices, Students, teaching strategies, teens, thinkers, thinking, two-footed questions