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You are here: Home / Archives for summer camps

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 by Amy Jussel 23 Comments

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, adventure camp, Amy-Jussel, Castles, Childhood Summers, children, childrens intelligence, Confidence Community, day camps, DigiGirlz, Disney, Every Boy, Every girl, fairytales, Geena Davis Institute, Gender, gender literacy, gender parity, Gender Portrayal, Girl Media, Girls Leadership Insititute, Jess Weiner, Kids, media-literacy, Melissa Wardy, niche camps, overnight camps, Packaging-Boyhood, Packaging-Girlhood, PigTail Pals, pink and blue, pink camping gear, Pink princess, pink tents, Pink Think, pirates, princesses, reach and teach, redefining girly, robotics, selling of pink, sociological images, STEM, stratification, summer camps, traditional camps, true child
Amy Jussel
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