Brave Girls Want: A Movement, Not a Moment.

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the tipping point to “take back the media” coming from individuals, en masse! Tomorrow, the Brave Girls Invade Times Square campaign will be featured as the IndieGoGo crowdfunding … [Read more...]

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]

iPad makes women iMad? Gender or Generational Naming Gaffe?

Jan. 28, 2010 While the Baltimore Sun visual at left handily depicts the pros and cons of the new iPad tablet gizmo at a glance, geek girls and IT career women have been raising an iBrow at the iPad feminine hygiene connotations, as well as the more affordable than expected price. Teens, however? Not so much. One girl vehemently claimed it was ‘idiotic’ to make the leap … [Read more...]